UFO Moviez India Ltd. Joins Hands with NDTV Media for their Digital Cinema Advertising Business

NDTV Media, India's best-known and most respected Media Marketing & Consulting Company has been appointed by UFO Moviez India Ltd. as the sole & exclusive sales partner for their Digital Cinema Advertising Business in the Private Sector. UFO Moviez India Ltd. has the largest digital cinema network in the world with more than 1200 installations screens across India.
As a part of this arrangement, NDTV Media will be responsible for selling the advertising at the cinema theatres for which UFO Moviez India Ltd. has the advertising rights. This would include the selling of airtime on the cinema screens as well as on ground activation at these cinema halls, which will include seat branding, ticket branding, putting up standees & stalls and other ground activation for advertisers.
Speaking on this appointment, Niraj Dutt, Chief Operating Officer, NDTV Media Ltd. said, "We are extremely pleased to partner with UFO Moviez India Ltd. on this pioneering initiative. Digital Cinema is a powerful innovation in the space of cinema advertising and brings with it a host of benefits including flexibility, reach and transparency. With a satellite based delivery mechanism, Digital Cinema offers the opportunity to advertisers to reach cinema halls across the country in multiple languages with just one Digi-Beta. For the first time, this format allows for theatre-wise and spot-wise monitoring of the client's activity".

He further added, "After having a stronghold in the Television and Internet space, Digital Cinema is another medium that NDTV Media is venturing into thereby being able to offer its clients multiple touch points to reach its consumers. In keeping with the expansion plan that we have at NDTV Media, Digital Cinema Advertising provides a new platform which we can offer our clients. We are confident that this relationship will be mutually beneficial."
Rajesh Mishra, CEO - India Operations, UFO Moviez India Ltd. said, "Earlier the single screens were largely unable to monetize the advertising opportunities in their cinemas owing to the fragmented nature of the market. Now that we have reached 1200 screens across India, we can begin to tap the advertising opportunities that are possible with our network of cinemas. Their handling of the ad sales activity will allow us to focus on our core business of Digital Cinema Operations. NDTV Media will bring to the table their extensive and specialized expertise and contacts in the field of advertising. We look forward to a long association with NDTV Media."

About NDTV Media

NDTV Media is India's best-known and most respected Media Marketing and Consulting Company. NDTV Media started operations in the year 2002 and is now among the leading revenue generators in the Indian advertising industry in the television and internet sector. The company is led by Raj Nayak, a media professional, known in the Indian media circles for his vision and foresight.

With a 1500+ client list across all brands, the largest client count for any independent media marketing company in India, NDTV Media's current bouquet of offerings in the media space include NDTV 24X7, NDTV India, NDTV Profit, NDTV Good Times, NDTV MetroNation, Mi Marathi, Just TV Punjabi and Sahara's Entertainment channels viz., Sahara One, Filmy, Firangi. In addition to this NDTV Media is also the exclusive sales representative for MSN in India and for Microsoft Advertising platform which includes all the popular sites like Facebook, Bollywood Hungama, HDFC Securities, Equitymaster, etc. and is responsible for all revenue generating efforts for the MSN offerings and for the online and mobile verticals under Microsoft Advertising.

NDTV Partners with July Systems to Launch Mobile Channel 'NDTV Active'

Personalized Mobile Channel Allows NDTV to Build a Direct and Ongoing Relationship with Consumers on the Mobile
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ew Delhi Television Limited (NDTV), India's largest private producer of news, current affairs and entertainment television is launching the first full service, user-aware mobile channel 'NDTV Active' in collaboration with July Systems, a premier provider of mobile solutions for media, entertainment, and sports brands. This initiative will enable NDTV to leverage its extensive programming assets to provide users anytime anywhere access to personalized services, content, and promotions on their mobile phones. 'NDTV Active' is expected to launch in the coming weeks and will be available to subscribers of most major Indian mobile operators.

Featuring first-of-its-kind personalized sports, business and entertainment news, 'real-time' video updates, photo galleries, personalized alerts, cricket scores, interactive services like polls, comments, sharing with friends, content downloads and much more. 'NDTV Active' will offer users a personalized, interactive and completely customizable multimedia mobile experience that goes far beyond the simple wallpaper, ringtone and content downloads that most portals offer today.

"The NDTV Active mobile channel will give users a great new way to interact with the NDTV brand and stay in touch with the latest news, information and favorite shows anytime and anywhere" said Sanjay Trehan, CEO, NDTV Convergence. "We selected July to power this initiative as their solution allowed us to offer a truly "full service mobile channel" with user personalization, real-time updates, interactivity and an integrated brand experience to our users by extending our relationship with the consumer from our TV and online properties to mobile."

"July is pleased to partner with NDTV to deploy their active mobile channel" said Rajesh TS Reddy, Co-Founder & President, July Systems. "The NDTV Active mobile channel will leverage July's SmartMedia Solution which has already been adopted by some of the leading media, entertainment and sports companies worldwide. Using innovative mobile 2.0 features like personalized services, real-time video, multimedia alerts, interactivity, sharing, tagging and on-device agents this would set a new benchmark for the way media and entertainment brands should extend their presence to mobile."

With a base of over 200 million mobile subscribers and over 5 million new subscribers added every month, India is one of the world's fastest growing and potentially lucrative wireless markets. Data service usage, driven by the strong and steadily growing subscriber base, is expected to show continued brisk growth, opening up a new channel for Indian media, entertainment, sports, and content brands to reach their consumers.

About NDTV Convergence

NDTV Convergence Ltd., a 100% subsidiary of NDTV Networks Plc, is a leading web 2.0 company. The company develops exclusive content for cross media platforms such as Internet, mobiles, ITV and IPTV.NDTV Convergence Ltd operates India's no 1 Television news website www.ndtv.com along with other leading verticals, namely, NDTV Profit, NDTVGoodtimes, NDTVMovies, NDTVMusic, NDTVJobs, NDTVTravels, NDTVGadgets, NDTVShopping and NDTVCommodities. The bouquet covers an entire gamut of news and beyond news encompassing recipes, travel, entertainment, shopping, books, health, gadgets and special features.The company also has a short code presence through its brand NDTV mobile - 56388 (in India), 63880 (in UK) and 6388 (in UAE) and an IVR platform with 5056388.

About July Systems

July Systems enables media, entertainment, sports, and other brands to compellingly extend their business to the mobile channel in order to acquire and retain new consumers, enhance consumer interaction with their brands, and generate new revenue opportunities. Using July's SmartMedia Solution, customers can offer a range of personalized mobile services including downloadable content, information and news feeds, and targeted advertising and promotions, while supporting all traditional media business models such as advertising, sponsorships, subscriptions, and consumer-paid services. July's solutions are currently deployed for leading music labels, film studios, television channels, sports brands and entertainment channels in the US and Europe. Founded in 2001, July Systems is privately held, and has its headquarters in Santa Clara, CA, Global Product Center in Bangalore, India, and European offices in Germany and UK. For more information: www.julysystems.com

NDTV Enters Singapore Market on SingTel’s mioTV Service

Leading Asian media and broadcast major New Delhi Television Limited (NDTV) today announced its entry into the Singapore broadcast market on the SingTel’s mio TV platform. NDTV 24x7, India’s leading English news channel and NDTV Profit, India’s no.1 business channel, will be available on mio TV starting November 1, 2007.

“The launch of our channels in Singapore is another milestone in our objective to reach out beyond the domestic market to Indian expatriates and to all those who have a deeper commercial and cultural interest in the news and stories from the sub continent,” said Rahul Sood, Head of Distribution & Affiliate Sales, NDTV, “SingTel mio TV’s innovative approach to pay TV will allow subscribers simple and inexpensive access to our channels” he added.

“SingTel mio TV is delighted to partner NDTV who is the leading broadcaster in India. We are sure the Indian community would be very excited about the launch of NDTV 24x7 and NDTV Profit that continuously provide compelling and innovative programming that is relevant to their interests,” said Low Ka Hoe, Director of mio TV and Content.

Launched in 2003, NDTV 24X7 is the flagship English news channel and the market leader with an unrivalled reputation for excellence. The channel is home to a team of award winning journalists who spearhead the news campaign- Dr. Prannoy Roy, Barkha Dutt, Vikram Chandra among others. The channel produces original content such as documentaries and special reports and showcases award winning programs like “We the People” and “The Big Fight.”

NDTV Profit, a 24-hour business channel, has established new standards for simple, clear and transparent reporting on the world of business since its launch in 2005. NDTV India has a large number of journalists covering the action from the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE). It also covers the latest business deals and acts as a platform for companies to give their public results, with growth rate, net profit etc. The channel also has to its credit the launching of a video screen at the BSE building on December 14, 2006.

About NDTV

NDTV Ltd, founded in 1988, is India's largest news and infotainment network. It is home to the country's best and brightest reporters, anchors, camerapersons and producers; 23 offices and studios across the country host India's most modern and sophisticated production, newsgathering and archiving facilities. NDTV has an unmatched track record of successfully launching three news channels in India and two abroad: NDTV 24x7 is a clear leader in the English news segment, NDTV Profit, a 24-hour business plus channel, is India's number one business news channel, and NDTV India is amongst the country's leading Hindi news channels. It is credited with pioneering several broadcasting and programming initiatives in Indian television and has expanded into one of the nation’s biggest broadcasting houses by growing beyond news broadcasting and venturing into non news verticals.

NDTV Networks, a 100% subsidiary of NDTV was incorporated to seize opportunities in areas ‘beyond news’- entertainment, lifestyle, media technology and outsourcing. NDTV Good Times is the leading channel in the lifestyle space while NDTV MetroNation is fast emerging as one of the most watched city specific channels. NDTV Astro Awani in Indonesia became the leading news channel within three months of its launch. As an organization, NDTV is committed to one cause: to use its extensive expertise, technology and reach to create unparalleled coverage of the latest in domestic and international news, sports and entertainment for viewers at home and around the world. For more information visit www.ndtv.com

About Singtel mio TV

SingTel mio TV is the innovative digital pay TV service offering from SingTel. Launched in July 2007, the service offers customers value and full flexibility to watch what they want, when they want. Currently, mio TV offers a total of 33 channels from a wide range of genres as well as Singapore’s largest range of video-on-demand titles and High Definition content.

SingTel is Asia's leading communications group providing a portfolio of services including voice and data services over fixed, wireless and Internet platforms. Together with its regional partners, it serves over 136 million mobile customers in seven markets. For more information visit www.singtel.com/miotv