Leading Asian media and broadcast major New Delhi Television Limited (NDTV) today announced its entry into the Singapore broadcast market on the SingTel’s mio TV platform. NDTV 24x7, India’s leading English news channel and NDTV Profit, India’s no.1 business channel, will be available on mio TV starting November 1, 2007.
“The launch of our channels in Singapore is another milestone in our objective to reach out beyond the domestic market to Indian expatriates and to all those who have a deeper commercial and cultural interest in the news and stories from the sub continent,” said Rahul Sood, Head of Distribution & Affiliate Sales, NDTV, “SingTel mio TV’s innovative approach to pay TV will allow subscribers simple and inexpensive access to our channels” he added.
“SingTel mio TV is delighted to partner NDTV who is the leading broadcaster in India. We are sure the Indian community would be very excited about the launch of NDTV 24x7 and NDTV Profit that continuously provide compelling and innovative programming that is relevant to their interests,” said Low Ka Hoe, Director of mio TV and Content.
Launched in 2003, NDTV 24X7 is the flagship English news channel and the market leader with an unrivalled reputation for excellence. The channel is home to a team of award winning journalists who spearhead the news campaign- Dr. Prannoy Roy, Barkha Dutt, Vikram Chandra among others. The channel produces original content such as documentaries and special reports and showcases award winning programs like “We the People” and “The Big Fight.”
NDTV Profit, a 24-hour business channel, has established new standards for simple, clear and transparent reporting on the world of business since its launch in 2005. NDTV India has a large number of journalists covering the action from the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE). It also covers the latest business deals and acts as a platform for companies to give their public results, with growth rate, net profit etc. The channel also has to its credit the launching of a video screen at the BSE building on December 14, 2006.
About NDTV
NDTV Ltd, founded in 1988, is India's largest news and infotainment network. It is home to the country's best and brightest reporters, anchors, camerapersons and producers; 23 offices and studios across the country host India's most modern and sophisticated production, newsgathering and archiving facilities. NDTV has an unmatched track record of successfully launching three news channels in India and two abroad: NDTV 24x7 is a clear leader in the English news segment, NDTV Profit, a 24-hour business plus channel, is India's number one business news channel, and NDTV India is amongst the country's leading Hindi news channels. It is credited with pioneering several broadcasting and programming initiatives in Indian television and has expanded into one of the nation’s biggest broadcasting houses by growing beyond news broadcasting and venturing into non news verticals.
NDTV Networks, a 100% subsidiary of NDTV was incorporated to seize opportunities in areas ‘beyond news’- entertainment, lifestyle, media technology and outsourcing. NDTV Good Times is the leading channel in the lifestyle space while NDTV MetroNation is fast emerging as one of the most watched city specific channels. NDTV Astro Awani in Indonesia became the leading news channel within three months of its launch. As an organization, NDTV is committed to one cause: to use its extensive expertise, technology and reach to create unparalleled coverage of the latest in domestic and international news, sports and entertainment for viewers at home and around the world. For more information visit www.ndtv.com
About Singtel mio TV
SingTel mio TV is the innovative digital pay TV service offering from SingTel. Launched in July 2007, the service offers customers value and full flexibility to watch what they want, when they want. Currently, mio TV offers a total of 33 channels from a wide range of genres as well as Singapore’s largest range of video-on-demand titles and High Definition content.
SingTel is Asia's leading communications group providing a portfolio of services including voice and data services over fixed, wireless and Internet platforms. Together with its regional partners, it serves over 136 million mobile customers in seven markets. For more information visit www.singtel.com/miotv
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