NDTV Media, India's best-known and most respected Media Marketing & Consulting Company has been appointed by UFO Moviez India Ltd. as the sole & exclusive sales partner for their Digital Cinema Advertising Business in the Private Sector. UFO Moviez India Ltd. has the largest digital cinema network in the world with more than 1200 installations screens across India.
As a part of this arrangement, NDTV Media will be responsible for selling the advertising at the cinema theatres for which UFO Moviez India Ltd. has the advertising rights. This would include the selling of airtime on the cinema screens as well as on ground activation at these cinema halls, which will include seat branding, ticket branding, putting up standees & stalls and other ground activation for advertisers.
Speaking on this appointment, Niraj Dutt, Chief Operating Officer, NDTV Media Ltd. said, "We are extremely pleased to partner with UFO Moviez India Ltd. on this pioneering initiative. Digital Cinema is a powerful innovation in the space of cinema advertising and brings with it a host of benefits including flexibility, reach and transparency. With a satellite based delivery mechanism, Digital Cinema offers the opportunity to advertisers to reach cinema halls across the country in multiple languages with just one Digi-Beta. For the first time, this format allows for theatre-wise and spot-wise monitoring of the client's activity".
He further added, "After having a stronghold in the Television and Internet space, Digital Cinema is another medium that NDTV Media is venturing into thereby being able to offer its clients multiple touch points to reach its consumers. In keeping with the expansion plan that we have at NDTV Media, Digital Cinema Advertising provides a new platform which we can offer our clients. We are confident that this relationship will be mutually beneficial."
Rajesh Mishra, CEO - India Operations, UFO Moviez India Ltd. said, "Earlier the single screens were largely unable to monetize the advertising opportunities in their cinemas owing to the fragmented nature of the market. Now that we have reached 1200 screens across India, we can begin to tap the advertising opportunities that are possible with our network of cinemas. Their handling of the ad sales activity will allow us to focus on our core business of Digital Cinema Operations. NDTV Media will bring to the table their extensive and specialized expertise and contacts in the field of advertising. We look forward to a long association with NDTV Media."
About NDTV Media
NDTV Media is India's best-known and most respected Media Marketing and Consulting Company. NDTV Media started operations in the year 2002 and is now among the leading revenue generators in the Indian advertising industry in the television and internet sector. The company is led by Raj Nayak, a media professional, known in the Indian media circles for his vision and foresight.
With a 1500+ client list across all brands, the largest client count for any independent media marketing company in India, NDTV Media's current bouquet of offerings in the media space include NDTV 24X7, NDTV India, NDTV Profit, NDTV Good Times, NDTV MetroNation, Mi Marathi, Just TV Punjabi and Sahara's Entertainment channels viz., Sahara One, Filmy, Firangi. In addition to this NDTV Media is also the exclusive sales representative for MSN in India and for Microsoft Advertising platform which includes all the popular sites like Facebook, Bollywood Hungama, HDFC Securities, Equitymaster, etc. and is responsible for all revenue generating efforts for the MSN offerings and for the online and mobile verticals under Microsoft Advertising.
Showing posts with label UFO Moviez. Show all posts
Showing posts with label UFO Moviez. Show all posts
Monday, June 30, 2008
Tuesday, March 4, 2008
UFO Moviez Revolutionizes Digital Cinema with over 1000 Theatre Installation
With its constant endeavor and commitment to revolutionize the entertainment industry, UFO Moviez, the leaders in digital cinema technology, has successfully completed installation in more that 1000 cinemas across country. UFO Moviez, the first mover in digital space has released over 600 movies in 17 languages in within a short span of 2 years. Apart from its existing strong foothold in India, UFO International has also completed successful installations in 21 screens across Nepal, Sri Lanka and Mauritius within a span of 2 months.
Enthralled with the development, Mr. Rajesh Mishra, CEO, UFO Moviez, says "When we started the project of digitization, we had nothing but complete faith in our endeavor and the next demand of entertainment industry in India. Today after completing two years and 1000 cinemas installation, I am proud of our dream which has not only changed the cinema viewing experience but has given manifold dimensions to the film industry on the whole. In less than two years, UFO Moviez has become the world’s largest satellite based digital cinema chain with over 1000 theatres receiving all movies First Day, First Show. I want to thank each member of UFO family, including industry torchbearers and viewers, who accepted us with open arms. Crossing 1000 cinema installation is just the beginning of the revolution to come."
UFO Moviez has made a significant contribution to the growing film industry by providing Indian consumers flexible programming and high-quality viewing experience. Treading the path of revolution, UFO Moviez has been able to change the way entertainment industry was always looked upon. Bringing a 360 degree change in the business spectrum, in the year 2007 alone UFO technology has helped theatre owners and producers save a huge amount of money on the print cost. After bringing in the radical change in the Indian entertainment industry, UFO Moviez is now marching towards making its mark in Hollywood movies with first release being Rambo IV in breakthrough 98 theatres.
Some important statistics
Ø 1000 Installations complete
Ø 600 movies released in 17 languages
Ø Rs. 12,740 /- bookings done (in 1st week of release)
Ø Rs. 76,44,00,000 /- saved on the print cost
Ø 2,80,040 shows held using UFO technology
Ø Rs. 105 crore contributed towards entertainment tax
Digital Cinema heralds a new era for the cinema industry. According to a PriceWater Cooper report, the Indian film entertainment industry is poised to grow from the present size of Rs 9600 crore to Rs 17,500 crore by 2011, implying a 16% cumulative annual growth over the next five years. The advanced technology that UFO Moviez brings with it is helping the Indian film industry in all the spheres including film production, film exhibition and marketing.
The advent of digital technology is playing a pivotal role in Bollywood’s boom with operators like UFO Moviez bringing the delivery of films straight to the theatre via digital satellite delivery. In view of the significant impact that the technology will have on the cinema industry and the significant growth potential, UFO Moviez is therefore taking the lead to develop the Digital Cinema industry and to stake its position as an early-mover in the digital space.
Enthralled with the development, Mr. Rajesh Mishra, CEO, UFO Moviez, says "When we started the project of digitization, we had nothing but complete faith in our endeavor and the next demand of entertainment industry in India. Today after completing two years and 1000 cinemas installation, I am proud of our dream which has not only changed the cinema viewing experience but has given manifold dimensions to the film industry on the whole. In less than two years, UFO Moviez has become the world’s largest satellite based digital cinema chain with over 1000 theatres receiving all movies First Day, First Show. I want to thank each member of UFO family, including industry torchbearers and viewers, who accepted us with open arms. Crossing 1000 cinema installation is just the beginning of the revolution to come."
UFO Moviez has made a significant contribution to the growing film industry by providing Indian consumers flexible programming and high-quality viewing experience. Treading the path of revolution, UFO Moviez has been able to change the way entertainment industry was always looked upon. Bringing a 360 degree change in the business spectrum, in the year 2007 alone UFO technology has helped theatre owners and producers save a huge amount of money on the print cost. After bringing in the radical change in the Indian entertainment industry, UFO Moviez is now marching towards making its mark in Hollywood movies with first release being Rambo IV in breakthrough 98 theatres.
Some important statistics
Ø 1000 Installations complete
Ø 600 movies released in 17 languages
Ø Rs. 12,740 /- bookings done (in 1st week of release)
Ø Rs. 76,44,00,000 /- saved on the print cost
Ø 2,80,040 shows held using UFO technology
Ø Rs. 105 crore contributed towards entertainment tax
Digital Cinema heralds a new era for the cinema industry. According to a PriceWater Cooper report, the Indian film entertainment industry is poised to grow from the present size of Rs 9600 crore to Rs 17,500 crore by 2011, implying a 16% cumulative annual growth over the next five years. The advanced technology that UFO Moviez brings with it is helping the Indian film industry in all the spheres including film production, film exhibition and marketing.
The advent of digital technology is playing a pivotal role in Bollywood’s boom with operators like UFO Moviez bringing the delivery of films straight to the theatre via digital satellite delivery. In view of the significant impact that the technology will have on the cinema industry and the significant growth potential, UFO Moviez is therefore taking the lead to develop the Digital Cinema industry and to stake its position as an early-mover in the digital space.
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