NDTV Partners with July Systems to Launch Mobile Channel 'NDTV Active'

Personalized Mobile Channel Allows NDTV to Build a Direct and Ongoing Relationship with Consumers on the Mobile
N
ew Delhi Television Limited (NDTV), India's largest private producer of news, current affairs and entertainment television is launching the first full service, user-aware mobile channel 'NDTV Active' in collaboration with July Systems, a premier provider of mobile solutions for media, entertainment, and sports brands. This initiative will enable NDTV to leverage its extensive programming assets to provide users anytime anywhere access to personalized services, content, and promotions on their mobile phones. 'NDTV Active' is expected to launch in the coming weeks and will be available to subscribers of most major Indian mobile operators.

Featuring first-of-its-kind personalized sports, business and entertainment news, 'real-time' video updates, photo galleries, personalized alerts, cricket scores, interactive services like polls, comments, sharing with friends, content downloads and much more. 'NDTV Active' will offer users a personalized, interactive and completely customizable multimedia mobile experience that goes far beyond the simple wallpaper, ringtone and content downloads that most portals offer today.

"The NDTV Active mobile channel will give users a great new way to interact with the NDTV brand and stay in touch with the latest news, information and favorite shows anytime and anywhere" said Sanjay Trehan, CEO, NDTV Convergence. "We selected July to power this initiative as their solution allowed us to offer a truly "full service mobile channel" with user personalization, real-time updates, interactivity and an integrated brand experience to our users by extending our relationship with the consumer from our TV and online properties to mobile."

"July is pleased to partner with NDTV to deploy their active mobile channel" said Rajesh TS Reddy, Co-Founder & President, July Systems. "The NDTV Active mobile channel will leverage July's SmartMedia Solution which has already been adopted by some of the leading media, entertainment and sports companies worldwide. Using innovative mobile 2.0 features like personalized services, real-time video, multimedia alerts, interactivity, sharing, tagging and on-device agents this would set a new benchmark for the way media and entertainment brands should extend their presence to mobile."

With a base of over 200 million mobile subscribers and over 5 million new subscribers added every month, India is one of the world's fastest growing and potentially lucrative wireless markets. Data service usage, driven by the strong and steadily growing subscriber base, is expected to show continued brisk growth, opening up a new channel for Indian media, entertainment, sports, and content brands to reach their consumers.

About NDTV Convergence

NDTV Convergence Ltd., a 100% subsidiary of NDTV Networks Plc, is a leading web 2.0 company. The company develops exclusive content for cross media platforms such as Internet, mobiles, ITV and IPTV.NDTV Convergence Ltd operates India's no 1 Television news website www.ndtv.com along with other leading verticals, namely, NDTV Profit, NDTVGoodtimes, NDTVMovies, NDTVMusic, NDTVJobs, NDTVTravels, NDTVGadgets, NDTVShopping and NDTVCommodities. The bouquet covers an entire gamut of news and beyond news encompassing recipes, travel, entertainment, shopping, books, health, gadgets and special features.The company also has a short code presence through its brand NDTV mobile - 56388 (in India), 63880 (in UK) and 6388 (in UAE) and an IVR platform with 5056388.

About July Systems

July Systems enables media, entertainment, sports, and other brands to compellingly extend their business to the mobile channel in order to acquire and retain new consumers, enhance consumer interaction with their brands, and generate new revenue opportunities. Using July's SmartMedia Solution, customers can offer a range of personalized mobile services including downloadable content, information and news feeds, and targeted advertising and promotions, while supporting all traditional media business models such as advertising, sponsorships, subscriptions, and consumer-paid services. July's solutions are currently deployed for leading music labels, film studios, television channels, sports brands and entertainment channels in the US and Europe. Founded in 2001, July Systems is privately held, and has its headquarters in Santa Clara, CA, Global Product Center in Bangalore, India, and European offices in Germany and UK. For more information: www.julysystems.com