Thursday, November 12, 2009 to Increase Focus on the Affiliate Marketing Programme, India's leading online travel company, has decided to focus more on the Affiliate Marketing programme in future. The Yatra Affiliate Program, which gives business opportunity to companies and individual website owners to generate revenue by promoting Yatra products and services on their website, projects to contribute 20% to the revenues of the company in less than a year through the programme. Currently the affiliate program is run through Shoogloo Network (OMG UK) and dgm India, which are pay for performance marketing companies.

Commenting on the program, Bharat Malik, Head Online Marketing for said, "Yatra Affiliate program started as an open business invitation to all the websites owners, giving an opportunity to monetize their website traffic with The lucrative commission structure, which is Rs 270 to Rs 400 for domestic flight bookings, Rs 500/- for domestic hotels and Rs 600 to Rs 1000 for international flights and Rs 1000/- for holidays, has resulted in better overall conversions and return on investment in just less than two years."

He further added, "Having the first mover's advantage, understood that competition led to the increase in CPA (Cost Per Acquisition), which Yatra gets from Search Engine Marketing. For companies like us, where 90% of the transactions happen online, it was important to keep the CPA to the lower side, which we have implemented successfully. Our target would be to make affiliate marketing an integral part of our overall marketing strategy."

Dhruv Shringi, Co-Founder and CEO of said, "Today we realise that affiliate marketing, if well managed, is the most cost effective online marketing tool because there are millions of travel related domains / potential websites who can give highly qualified traffic to us based on pre-defined CPA. We are going to focus on this in the next six months and would like this channel to become one of the largest contributors to our topline."

LD Sharma, Founder & MD of Shoogloo Network said, "Merchants in India are still taking time to understand the concept and importance of affiliate marketing but is one of those few companies, who have tried, tested and benefitted from this. There are hundreds and thousands of website owners who have travel related websites and through affiliate marketing, they get a chance to earn unlimited commissions from players like"

Websites owners can become an affiliate simply by clicking provides many tools to affiliates including dynamic booking engine, latest creatives, and lots more. Soon, will also be providing web services to the affiliates, which will allow them to create dynamic websites within minutes.
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