Zero Friction Announces Vixture Gaming Championship

After taking the world by storm, big-ticket gaming comes to India.
ZFriction Ltd ("Zero Friction"), Asia's premier integrated entertainment corporation, in association with Electronic ArtsTM, today announced the launch of Vixture (www.vixture.com) with total prize money of Rs 50 lakh-the largest ever offered in any console gaming championship in India.
"Unlike other parts of the world, gaming in India does not enjoy recognition as serious sport. Vixture will provide give a platform for budding Indian talent to showcase their skills. The largest ever prize money offered by Vixture indicates the commitment of Zero Friction to gaming in India", said Charu Sabale, Director, of Zero Friction's India subsidiary.

Vixture will target more than 50,000 gamers from more than 500 top gameplexes to battle it out to secure a place among the 64 finalist teams shooting for the top spot in Mumbai in a three-day Vixture final to be held on June 13-15, 2008.

Vixture will feature five globally popular games by Electronic ArtsTM - Crysis®, Need For SpeedTM ProStreet, EA SPORTSTM Cricket 07, EA SPORTSTM FIFA 08, and EA SPORTSTM Fight Night Round 3. While Crysis® will involve all five players from the teams, other games will be single person shootouts. For the first time in India, gamers will have the opportunity to play Crysis®-the most sophisticated and exciting science fiction shoot game created worldwide, in a professional multi-gaming competition.

Teams of five gamers each will play five games in a winner takes all competition that will have preliminaries in Mumbai, Delhi, Kolkata, Bangalore, Hyderabad and Pune between May 15-May 30, 2008. In addition to the largest ever single prize of Rs. 20 Lakhs to the top team and Rs. 10 Lakhs to the runners-up team, top gamers in each of the five games on offer will win Rs 4 lakhs each.

With the entry of global leaders like Electronic ArtsTM aided by the rapid spread of broadband, India is one of the fastest growing gaming markets in the world.

"This is a very unique opportunity to play five of EA's top games in one of the largest gaming competition we've seen till now. Gaming in India is growing in leaps and bounds and we expect a great response from gamers from across the country and across genres", said Mr. Ajay Khanna, General Manager, EA Games India Pvt. Ltd., the Indian subsidiary of Electronic Arts Inc.

Vixture 2008 is also supported by EA Sports & MTV.

About Zero Friction

Zero Friction was setup in Hong Kong in 2006 with a view to becoming a leading pan Asian integrated media and entertainment company. The Company's focuses on building entertainment intellectual property and content assets across film production, graphic novels & comics, event ownership and talent management. More information on Zero Friction can be had at www.zfriction.com .

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet.