Today Forbes.com, home page for the world’s business leaders, announced the creation of a Business and Finance Blog Network, comprised of a community of pre-screened, influential business and financial blogs.
The Blog Network’s content will focus on senior business decision makers and high-net-worth investors. Topics will be relevant to the banking, trading, hedge fund management, affluent investing, and senior business decision-making communities. Participation in the network is by invitation only, and all blogs are vetted by Forbes.com editors for appropriate content, and to ensure that they are in keeping with the Forbes editorial brand.
The network will allow advertisers to target a highly engaged, exclusive niche audience of senior business decision makers and affluent investors easily and effectively. Four hundred-plus blogs have already joined the network, with many more expected to sign on before the official launch in the next few weeks.
“There is no denying the growing importance and influence of blogs within the media landscape,” said Forbes.com President and Chief Executive Officer Jim Spanfeller. “Forbes.com can ensure advertisers are reaching a hard-to-find and very desirable audience within safe, well-lit environments by exclusively inviting ‘best of breed’ business and investing bloggers to our new Business and Finance Blog Network.”
Nick Ricci has been appointed General Manager, Sales. He will be responsible for overseeing the sales, marketing and promotion for the Blog Network as well as the Forbes Audience Network (FAN), which launched in November 2007. Nick joins Forbes.com from About.com, where he served as Senior Vice President, Sales and Ad Operations. He has also held senior sales management and marketing positions at Times Mirror Magazines, Cox Interactive Sales, and Hachette Filipacchi Media US. Nick is already in the process of hiring and building a dedicated network sales team.
Showing posts with label forbes. Show all posts
Showing posts with label forbes. Show all posts
Tuesday, March 25, 2008
Thursday, November 29, 2007
Forbes Ranks Global Sources Among Asia's 'Best Under a Billion'
Forbes has selected Global Sources (NASDAQ:GSOL) as one of Asia's 200 'Best Under a Billion' companies. The annual list draws from over 22,500 publicly listed companies with revenues of less than US$1 billion.
Forbes Asia's editors picked Global Sources ( http://www.globalsources.com/ ) based on its consistent profitability and growth over the past three years. The complete list is available in the Oct. 1, 2007 issue of Forbes Asia, as well as at http://www.forbes.com/BUB .
Global Sources' Chairman and CEO, Merle A. Hinrichs, said: "We are honored to once again be recognized by Forbes from among the thousands of companies considered.
"Since we began 36 years ago, we've had an unwavering focus on delivering quality services for our buyer and supplier communities, which has enabled us to continuously drive growth and build profitability. Global Sources Online 2.0, which we launched in October of this year, is the latest example of our efforts. It provides buyers with the leading search experience in our industry, delivering comprehensive search results, plus the capability to identify verified suppliers.
"We are extremely pleased with our position in the market, with our prospects for long-term growth and success, and with our clear differentiation. Our integrated offering of online marketplaces, magazines and trade shows is a powerful differentiator, as is our recognized leadership serving the higher end of both the buyer and supplier communities."
About Global Sources
Global Sources is a leading business-to-business (B2B) media company and a primary facilitator of two-way trade with Greater China. The core business is facilitating trade from Greater China to the world, using a wide range of English-language media. The other key business segment facilitates trade from the world to Greater China using Chinese-language media.
The company provides sourcing information to volume buyers and integrated marketing services to suppliers. It helps a community of over 647,000 active buyers source more profitably from complex overseas supply markets. With the goal of providing the most effective ways possible to advertise, market and sell, Global Sources enables suppliers to sell to hard-to-reach buyers in over 230 countries.
The company offers the most extensive range of media and export marketing services in the industries it serves. It delivers information on 2 million products and more than 160,000 suppliers annually through 14 online marketplaces, 13 monthly magazines, over 100 sourcing research reports and nine specialized trade shows which run 22 times a year across seven cities.
Suppliers receive more than 23 million sales leads annually from buyers through Global Sources Online ( http://www.globalsources.com/ ) alone.
Global Sources has been facilitating global trade for 36 years. In mainland China it has over 2,000 team members in 44 locations, and a community of over 1 million registered online users and magazine readers for Chinese- language media.
Forbes Asia's editors picked Global Sources ( http://www.globalsources.com/ ) based on its consistent profitability and growth over the past three years. The complete list is available in the Oct. 1, 2007 issue of Forbes Asia, as well as at http://www.forbes.com/BUB .
Global Sources' Chairman and CEO, Merle A. Hinrichs, said: "We are honored to once again be recognized by Forbes from among the thousands of companies considered.
"Since we began 36 years ago, we've had an unwavering focus on delivering quality services for our buyer and supplier communities, which has enabled us to continuously drive growth and build profitability. Global Sources Online 2.0, which we launched in October of this year, is the latest example of our efforts. It provides buyers with the leading search experience in our industry, delivering comprehensive search results, plus the capability to identify verified suppliers.
"We are extremely pleased with our position in the market, with our prospects for long-term growth and success, and with our clear differentiation. Our integrated offering of online marketplaces, magazines and trade shows is a powerful differentiator, as is our recognized leadership serving the higher end of both the buyer and supplier communities."
About Global Sources
Global Sources is a leading business-to-business (B2B) media company and a primary facilitator of two-way trade with Greater China. The core business is facilitating trade from Greater China to the world, using a wide range of English-language media. The other key business segment facilitates trade from the world to Greater China using Chinese-language media.
The company provides sourcing information to volume buyers and integrated marketing services to suppliers. It helps a community of over 647,000 active buyers source more profitably from complex overseas supply markets. With the goal of providing the most effective ways possible to advertise, market and sell, Global Sources enables suppliers to sell to hard-to-reach buyers in over 230 countries.
The company offers the most extensive range of media and export marketing services in the industries it serves. It delivers information on 2 million products and more than 160,000 suppliers annually through 14 online marketplaces, 13 monthly magazines, over 100 sourcing research reports and nine specialized trade shows which run 22 times a year across seven cities.
Suppliers receive more than 23 million sales leads annually from buyers through Global Sources Online ( http://www.globalsources.com/ ) alone.
Global Sources has been facilitating global trade for 36 years. In mainland China it has over 2,000 team members in 44 locations, and a community of over 1 million registered online users and magazine readers for Chinese- language media.
Monday, November 19, 2007
Forbes.com Offers ''Brand Increase Guarantee'' in Asia/Pacific Region
Forbes.com (www.forbes.com), home page for the world's business leaders, announced that it will offer its innovative Brand Increase Guarantee (BIG) to marketers in the Asia/Pacific region for all Asia/Pacific targeted campaigns.
Recognizing that the Web is the most trackable medium ever, Forbes.com guarantees advertisers that their brand metrics will increase, or they will get their money back. Forbes.com is the first and only Web site to guarantee advertising effectiveness for any sizable campaign on its site.
Here's how the Forbes.com Brand Increase Guarantee works:
-- Commit to advertise a minimum of $100,000 over 60 days targeted to the Asia/ Pacific region*
-- Forbes.com will measure the impact of the campaign using InsightExpress' AdInsights(R) brand metrics research
-- After 60 days and the completion of an online media measurement program conducted by InsightExpress, if the advertiser doesn't see a statistically significant increase in one of four brand metrics (message association, purchase consideration, awareness and brand favorability), Forbes.com will return the money
"We're very pleased to offer the Brand Increase Guarantee to marketers in the Asia/Pacific region," said James Spanfeller, President and CEO, Forbes.com. "We continue to believe so strongly in the relationship between our editors and our readers, and in the basic viability of Web advertising to build brands, that we will guarantee a return on the advertiser's investment."
"InsightExpress is thrilled to support the launch of Forbes.com's Brand Increase Guarantee program in the Asia/Pacific region," said Drew Lipner, VP, Group Director, Digital Media Measurement. "We look forward to helping expand this initiative via our ad-effectiveness solution, AdInsights, and working with Forbes.com to measure campaigns in the region."
The new offering is available immediately. For more information, visit: www.forbes.com/adinfo.
* The region includes: Australia, Cambodia, China, Hong Kong, Japan, India, Indonesia, Malaysia, New Zealand, Pakistan, Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand and Vietnam.
About Forbes.com
Forbes.com (www.forbes.com), home page for the world's business leaders and the No. 1 business news source in the world, is among the most trusted resources for senior business executives, providing them the real-time reporting, uncompromising commentary, concise analysis, relevant tools and community they need to succeed at work, profit from investing and have fun with the rewards of winning. Throughout the business day Forbes.com publishes more than 3,000 articles, delivering the best of Forbes journalism and that of its selected partners with all the immediacy, depth and interactivity that the Web allows.
Affiliated sites include: ForbesTraveler.com, ForbesAutos.com, Investopedia.com, RealClearPolitics.com and Clipmarks.
Recognizing that the Web is the most trackable medium ever, Forbes.com guarantees advertisers that their brand metrics will increase, or they will get their money back. Forbes.com is the first and only Web site to guarantee advertising effectiveness for any sizable campaign on its site.
Here's how the Forbes.com Brand Increase Guarantee works:
-- Commit to advertise a minimum of $100,000 over 60 days targeted to the Asia/ Pacific region*
-- Forbes.com will measure the impact of the campaign using InsightExpress' AdInsights(R) brand metrics research
-- After 60 days and the completion of an online media measurement program conducted by InsightExpress, if the advertiser doesn't see a statistically significant increase in one of four brand metrics (message association, purchase consideration, awareness and brand favorability), Forbes.com will return the money
"We're very pleased to offer the Brand Increase Guarantee to marketers in the Asia/Pacific region," said James Spanfeller, President and CEO, Forbes.com. "We continue to believe so strongly in the relationship between our editors and our readers, and in the basic viability of Web advertising to build brands, that we will guarantee a return on the advertiser's investment."
"InsightExpress is thrilled to support the launch of Forbes.com's Brand Increase Guarantee program in the Asia/Pacific region," said Drew Lipner, VP, Group Director, Digital Media Measurement. "We look forward to helping expand this initiative via our ad-effectiveness solution, AdInsights, and working with Forbes.com to measure campaigns in the region."
The new offering is available immediately. For more information, visit: www.forbes.com/adinfo.
* The region includes: Australia, Cambodia, China, Hong Kong, Japan, India, Indonesia, Malaysia, New Zealand, Pakistan, Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand and Vietnam.
About Forbes.com
Forbes.com (www.forbes.com), home page for the world's business leaders and the No. 1 business news source in the world, is among the most trusted resources for senior business executives, providing them the real-time reporting, uncompromising commentary, concise analysis, relevant tools and community they need to succeed at work, profit from investing and have fun with the rewards of winning. Throughout the business day Forbes.com publishes more than 3,000 articles, delivering the best of Forbes journalism and that of its selected partners with all the immediacy, depth and interactivity that the Web allows.
Affiliated sites include: ForbesTraveler.com, ForbesAutos.com, Investopedia.com, RealClearPolitics.com and Clipmarks.
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