Forbes.com (www.forbes.com), home page for the world's business leaders, announced that it will offer its innovative Brand Increase Guarantee (BIG) to marketers in the Asia/Pacific region for all Asia/Pacific targeted campaigns.
Recognizing that the Web is the most trackable medium ever, Forbes.com guarantees advertisers that their brand metrics will increase, or they will get their money back. Forbes.com is the first and only Web site to guarantee advertising effectiveness for any sizable campaign on its site.
Here's how the Forbes.com Brand Increase Guarantee works:
-- Commit to advertise a minimum of $100,000 over 60 days targeted to the Asia/ Pacific region*
-- Forbes.com will measure the impact of the campaign using InsightExpress' AdInsights(R) brand metrics research
-- After 60 days and the completion of an online media measurement program conducted by InsightExpress, if the advertiser doesn't see a statistically significant increase in one of four brand metrics (message association, purchase consideration, awareness and brand favorability), Forbes.com will return the money
"We're very pleased to offer the Brand Increase Guarantee to marketers in the Asia/Pacific region," said James Spanfeller, President and CEO, Forbes.com. "We continue to believe so strongly in the relationship between our editors and our readers, and in the basic viability of Web advertising to build brands, that we will guarantee a return on the advertiser's investment."
"InsightExpress is thrilled to support the launch of Forbes.com's Brand Increase Guarantee program in the Asia/Pacific region," said Drew Lipner, VP, Group Director, Digital Media Measurement. "We look forward to helping expand this initiative via our ad-effectiveness solution, AdInsights, and working with Forbes.com to measure campaigns in the region."
The new offering is available immediately. For more information, visit: www.forbes.com/adinfo.
* The region includes: Australia, Cambodia, China, Hong Kong, Japan, India, Indonesia, Malaysia, New Zealand, Pakistan, Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand and Vietnam.
About Forbes.com
Forbes.com (www.forbes.com), home page for the world's business leaders and the No. 1 business news source in the world, is among the most trusted resources for senior business executives, providing them the real-time reporting, uncompromising commentary, concise analysis, relevant tools and community they need to succeed at work, profit from investing and have fun with the rewards of winning. Throughout the business day Forbes.com publishes more than 3,000 articles, delivering the best of Forbes journalism and that of its selected partners with all the immediacy, depth and interactivity that the Web allows.
Affiliated sites include: ForbesTraveler.com, ForbesAutos.com, Investopedia.com, RealClearPolitics.com and Clipmarks.
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