Brand Management
View more OpenOffice presentations from Yodhia Antariksa.
Showing posts with label PowerPoint Presentation. Show all posts
Showing posts with label PowerPoint Presentation. Show all posts
Friday, June 5, 2009
Brand Management | Powerpoint Presentation
These presentation slides explore five key strategies to create a strong brand. These five strategies are developing brand vision, establishing brand position, communicating brand position, fulfilling brand contract, and measuring return on brand investment.
Think Marketing - Essentials of Marketing | Powerpoint Presentation
Essentials of Marketing Management serves as an overview for critical issues in marketing management. These powerpoint slides analyze the marketing process and give managers the foundation needed for success in marketing management.
Marketing Management
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Marketing Strategy | Powerpoint Presentationj
A marketing strategy outlines the manner in which the marketing mix is used to attract and satisfy the target market(s) and accomplish an organization's objectives. These presentation slides comprehensively cover key types of marketing strategy: from market strategy, product strategy, promotion strategy, to pricing strategy.
Marketing Strategy
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Managing Brand Equity | Powerpoint Presentation
The marketing battle will be a battle of brands, a competition for brand dominance. Based on the classic book, Managing Brand Equity, these presentation slides display strategies to effectively manage brand equity. There are four elements of brand equity explored in these powerpoint slides : brand loyalty, brand awareness, perceived quality, and brand associations.
Managing Brand Equity
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Sunday, May 17, 2009
Powerpoint Presentation - Global Voices Online
Global Voices Online - Bringing the world to you via Translation
View more presentations from Preetam Rai.
Global Voices Online - Bringing the world to you via Translation - Presentation Transcript
1. So who are these people following your blogs and blogs from more than 100 countries? ___
2. Global Voices Online
3. Native English Language
4. How can you use GVO content?
5. How can you help? GVO needs aggregators and translators for Japan www.globalvoicesonline.org twitter: @preetamrai
6. The Business of Aggregation
Tuesday, May 12, 2009
All about Blu-ray discs | Powerpoint Presentation
This ppt is the final project for the 99-100 "Computing @ Carnegie Mellon"
Copyright belongs to them.
In this project, they researched and examined the Blu-Ray Disc media standard, its history, and background information on High-Definition media. They looked at the format that had been the primary competitor to Blu-Ray, HD DVD and wrote about the formats that have led up to the adoption of Blu-Ray like Betamax, VHS, and DVD. All of this reasearch has been compiled into final presentation.
More About Blu-Ray
Blu-Ray Movies
Blu-Ray Players
Blu-Ray Gaming Systems
Learn About HDTV
Tuesday, April 7, 2009
Friday, March 6, 2009
Marketing Management Powerpoint Presentation: Understanding the Buyer
Michael R. Czinkota and Masaaki Kotabe
Marketing Management Powerpoint Presentation: Understanding the Environment and the Competition
Michael R. Czinkota and Masaaki Kotabe
Marketing Management Powerpoint Presentation: Overview of Marketing
Credits: Michael R. Czinkota and Masaaki Kotabe
Marketing Management Powerpoint Presentation: Marketing Planning
Credits: Michael R. Czinkota and Masaaki Kotabe
Thursday, April 3, 2008
Brand You : Presentation about the power of brands and the relevance of personal branding
Slide 1: brandyou greg fisher >>>
Slide 2: Why? Water + Sugar + Fizz (put it into a can) = Costs less than 30c WRITE COCA-COLA ON THE CAN AND YOU CAN CHARGE R5
Slide 3: Why? Take cheap fabric (the cheapest) make pants using a 100 year old design = production cost $7 PUT THE NAME LEVI’S ON THESE ORDINARY PANTS : AND CHARGE $40 (no problem)
Slide 4: Why? Take a human being and break him or her down to the smallest components – atoms. Take that stuff to the commodity market and try sell it – you might get $2 US. (R14) INSTEAD REASSEMBLE THE PERSON – CALL HIM TIGER WOODS AND ASK FOR AN ANNUAL SALARY OF MORE THAN $80 000 000
Slide 5: Brands?
Slide 6: What is a BRAND? Why is BRANDING important? What does BRANDING mean for YOU and me?
Slide 7: What is a BRAND?
Slide 8: What is a BRAND? name logo association
Slide 9: What is a BRAND? arouse emotion ignite passion echo reliability have meaning
Slide 10: What is a BRAND? “A brand is more than a name or a logo – it is a promise and a contract with every customer with whom you are dealing. And if people feel that the offering does not live up to what they expect from the brand, they will decide to stop buying” - Richard Branson
Slide 11: What is a BRAND? “Apple opposes, IBM solves, Nike exhorts, Virgin enlightens, Sony dreams, Benetton protests. … Brands are not nouns but verbs.” verbs Jean-Marie Dru, Disruption
Slide 12: The VERTICAL expansion of the “concept” of a brand
Slide 13: …a country as a brand
Slide 14: Old SA Flag
Slide 15: New SA Flag
Slide 16: …an individual as a brand
Slide 19: WE (you and me) ARE ALL BRANDS
Slide 20: Individuals as BRANDS? “We must look upon ourselves as a company with our own intellectual balance sheet and brand name. We need to invest in ourselves and market ourselves. Rather than employment security funky people go for employability – constantly updating their skills so that they are desirable to potential employers all the time and at any time” - Jonas Ridderstrale & Kjell Nordstom – Funky Business
Slide 21: What does YOUR BRAND reflect? What do you want YOUR BRAND to reflect? What are you doing to enhance YOUR BRAND?
Slide 22: BRAND? Building a Purpose
Slide 23: “Create a cause, not a business.” Gary Hamel
Slide 24: “If you stand for nothing, you will fall for anything.” Ronnie Apteker – Founder Internet Solutions
Slide 25: BRAND? Building a Passion Purpose
Slide 26: “A great brand taps into emotions …. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It’s an emotional connecting point that transcends the product” - Scott Bedbury – Branded NIKE and STARBUCKS
Slide 27: “Vision is a love affair with an idea.” — Boyd Clarke & Ron Crossland, The Leader’s Voice
Slide 28: …as Purpose and Passion combine…..
Slide 29: BRAND? Building a Passion Purpose Planning
Slide 30: “It is easy to decide what you are going to do. The hard thing is to decide what you are not going to do.” - Michael Dell
Slide 31: BRAND? Building a Passion Purpose Planning People
Slide 32: “Nothing the slightest bit amazing has ever been done in isolation. Individual competitiveness = what you know x who you know” - Jonas Ridderstrale & Kjell Nordstom – Funky Business
Slide 33: BRAND? Building a Passion Purpose Planning People Play
Slide 34: “ALL THE WORLDS A STAGE: I l-o-v-e the “Brand You” idea, the “Brand You” life. It is my life. My love. My art. My craft. My performance. Tom Peters , The brand-you 50
Slide 35: 26 280 Days 20 years old = 19 000 to go 30 years old = 15 000 to go 40 years old = 11 000 to go
Slide 36: “life's short – PLAY more” ……………..
Slide 37: BRAND? Building a Passion Purpose Perseverance Planning People Play
Slide 38: 3 Million
Slide 39: “There is a very, very, very fine line between success and failure …. it is about being constantly hammered and coming back from the hard times and low moments.” - Robbie Brozin – Nandos
Slide 40: “If you can force your heart and nerve and sinew to serve your turn long after they are gone, and so hold on when there is nothing in you except the will which says to them: ‘Hold on!’” - Rudyard Kipling…… from the poem “IF”
Slide 41: BMe Inc. uildi Passion ng a BRAND? Purpose Perseverance Planning People Play
Slide 42: Me Inc. Buildi Passion ng a BRAND? Purpose YOU are Perseverance Planning People thePCEO lay
Slide 43: brand you Presented by: greg fisher www.fisherg.blogspot.com gregcfisher@gmail.com
Thursday, March 13, 2008
Toyota: Supermarket for Cars
Slide 1: www.mrmcgowan.blogspot Supermarket for Cars
Slide 3: Toyota-Shi • Toyota-Shi means Toyota City. • This is near Nagoya, and is the home of the world’s most revolutionary automotive company.
Slide 4: Why is locale important? • All suppliers to Toyota Motor Works are located close to Toyota-Shi. • Excellent relationships with suppliers were vital to what emerged from Toyota-Shi.
Slide 5: Kiirchiro Toyoda • Son of Sakichi Toyoda, a famous Japanese inventor • In 1935 he compared automobile assembly to that of American supermarkets • An idea was born FACTOID: Toyoda is deemed unlucky when written in Japanese. So Toyota was used instead!
Slide 6: The Traditional Way… • Before Toyoda, assembly lines involved lots of stock being moved about • It was costly and needed great coordination between stages
Slide 7: Taiichi Ohno • After Toyoda’s death it was this engineer and teacher who turned dreams into a reality. • Unusual for a Japanese, he is something of a rebel. • It was Ohno who brought all the elements together to form the Toyota Production System.
Slide 8: Toyota Production System • The three central elements to this revolutionary system were: • Just-in-time • Kanban • Jidoka
Slide 9: Just-in-time • Aims for zero inventory • Parts are not kept in warehouse • Parts arrive when needed • It took 50 years to perfect the process!
Slide 10: Think… • What are the benefits of Just-in-time? • What are the costs of Just-in-time?
Slide 11: Kanban Is a coloured paper card that travels the production line with the actual parts. Information includes: • Where parts should go • How many there are • What time they must KANBAN: A card which acts as a arrive at next signal to move or provide destination resources in a factory
Slide 12: • Kanban scheduling systems operate like supermarkets. A small stock of every item sits in a dedicated location with a fixed space allocation. Customers come to the store and visually select items. An electronic signal goes to the supermarket's regional warehouse detailing which items have sold. The warehouse prepares a (usually) daily replenishment of the exact items sold. • In modern supermarkets Kanban signals come from checkout scanners. They travel electronically (usually once a day) to the warehouse. Smaller stores still use visual systems. Here, a clerk walks the aisles daily. From empty spaces he deduces what sold and orders replacements.
Slide 14: • In the manufacturing kanban system overpage, a machine shop supplies components to final assembly. Assembly is a manual operation with little setup and produces in lot sizes of one, to customer requirements. • Machining is more automated and has significant setup costs. Machining produces in batches to amortize the setup and sequence parts to minimize tool changes. • A small quantity of each part is maintained at machining. By observing the quantities, the machinists know what products need to be made.
Slide 17: Jidoka • Jidoka means automation. However it now means more than just that. • Machines had sensors introduced to help identify faults in the production process. • Workers are told to never trust a machine and use their own eyes if a problem develops. • Jidoka also means a worker can stop the entire line if he or she feels there is something wrong.
Slide 18: Quality Circles • Toyota invented this group of workers who discuss ways to do their work better • At Toyota, managers do 90% of the time what the quality circles tell them to do!
Slide 19: Finally… • These processes have helped shaped modern industry. • Lean production has been referred to as: “The machine that changed the world”
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