Brand You : Presentation about the power of brands and the relevance of personal branding

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Slide 1: brandyou greg fisher >>>

Slide 2: Why? Water + Sugar + Fizz (put it into a can) = Costs less than 30c WRITE COCA-COLA ON THE CAN AND YOU CAN CHARGE R5

Slide 3: Why? Take cheap fabric (the cheapest) make pants using a 100 year old design = production cost $7 PUT THE NAME LEVI’S ON THESE ORDINARY PANTS : AND CHARGE $40 (no problem)

Slide 4: Why? Take a human being and break him or her down to the smallest components – atoms. Take that stuff to the commodity market and try sell it – you might get $2 US. (R14) INSTEAD REASSEMBLE THE PERSON – CALL HIM TIGER WOODS AND ASK FOR AN ANNUAL SALARY OF MORE THAN $80 000 000

Slide 5: Brands?

Slide 6: What is a BRAND? Why is BRANDING important? What does BRANDING mean for YOU and me?

Slide 7: What is a BRAND?

Slide 8: What is a BRAND? name logo association

Slide 9: What is a BRAND?  arouse emotion  ignite passion  echo reliability  have meaning

Slide 10: What is a BRAND? “A brand is more than a name or a logo – it is a promise and a contract with every customer with whom you are dealing. And if people feel that the offering does not live up to what they expect from the brand, they will decide to stop buying” - Richard Branson

Slide 11: What is a BRAND? “Apple opposes, IBM solves, Nike exhorts, Virgin enlightens, Sony dreams, Benetton protests. … Brands are not nouns but verbs.” verbs Jean-Marie Dru, Disruption

Slide 12: The VERTICAL expansion of the “concept” of a brand

Slide 13: …a country as a brand

Slide 14: Old SA Flag

Slide 15: New SA Flag

Slide 16: …an individual as a brand

Slide 19: WE (you and me) ARE ALL BRANDS

Slide 20: Individuals as BRANDS? “We must look upon ourselves as a company with our own intellectual balance sheet and brand name. We need to invest in ourselves and market ourselves. Rather than employment security funky people go for employability – constantly updating their skills so that they are desirable to potential employers all the time and at any time” - Jonas Ridderstrale & Kjell Nordstom – Funky Business

Slide 21: What does YOUR BRAND reflect? What do you want YOUR BRAND to reflect? What are you doing to enhance YOUR BRAND?

Slide 22: BRAND? Building a Purpose

Slide 23: “Create a cause, not a business.” Gary Hamel

Slide 24: “If you stand for nothing, you will fall for anything.” Ronnie Apteker – Founder Internet Solutions

Slide 25: BRAND? Building a Passion Purpose

Slide 26: “A great brand taps into emotions …. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It’s an emotional connecting point that transcends the product” - Scott Bedbury – Branded NIKE and STARBUCKS

Slide 27: “Vision is a love affair with an idea.” — Boyd Clarke & Ron Crossland, The Leader’s Voice

Slide 28: …as Purpose and Passion combine…..

Slide 29: BRAND? Building a Passion Purpose Planning

Slide 30: “It is easy to decide what you are going to do. The hard thing is to decide what you are not going to do.” - Michael Dell

Slide 31: BRAND? Building a Passion Purpose Planning People

Slide 32: “Nothing the slightest bit amazing has ever been done in isolation. Individual competitiveness = what you know x who you know” - Jonas Ridderstrale & Kjell Nordstom – Funky Business

Slide 33: BRAND? Building a Passion Purpose Planning People Play

Slide 34: “ALL THE WORLDS A STAGE: I l-o-v-e the “Brand You” idea, the “Brand You” life. It is my life. My love. My art. My craft. My performance. Tom Peters , The brand-you 50

Slide 35: 26 280 Days 20 years old = 19 000 to go 30 years old = 15 000 to go 40 years old = 11 000 to go

Slide 36: “life's short – PLAY more” ……………..

Slide 37: BRAND? Building a Passion Purpose Perseverance Planning People Play

Slide 38: 3 Million

Slide 39: “There is a very, very, very fine line between success and failure …. it is about being constantly hammered and coming back from the hard times and low moments.” - Robbie Brozin – Nandos

Slide 40: “If you can force your heart and nerve and sinew to serve your turn long after they are gone, and so hold on when there is nothing in you except the will which says to them: ‘Hold on!’” - Rudyard Kipling…… from the poem “IF”

Slide 41: BMe Inc. uildi Passion ng a BRAND? Purpose Perseverance Planning People Play

Slide 42: Me Inc. Buildi Passion ng a BRAND? Purpose YOU are Perseverance Planning People thePCEO lay

Slide 43: brand you Presented by: greg fisher www.fisherg.blogspot.com gregcfisher@gmail.com