Tata Motors Ltd, the maker of the world's cheapest car, `the Nano,' is all set to launch the cheapest luxury car - the Tata Manza. A re-designed version of the company's Indica Vista, it will be launched on 14 October, just ahead of the Diwali buying season.
Despite its high-profile launch, the unrealistically priced Nano is hardly visible on the road - although the company has garnered a good amount of money from advance bookings for its 'magic car'.
The Manza carries a more honest price tag of Rs5.5 lakh to Rs7.5 lakh, depending on the model and trimmings. In order to ensure an exciting launch, the company has initiated a contest, which would give the participants an opportunity to own a Manza for a day - not self-driven, of course, but with a company provided 'chauffeur'. Lesser winners will be given gift vouchers.
The Manza is touted as a 'luxurious, comfortable car' with a spacious cabin, alloy wheels and steering-mounted audio controls similar to the Vista. The dickey or 'boot' is merged in the overall shape, rather than as a standout space as in the Vista model. The car will also feature alloy wheels, adding to rider comfort.
The engine is sourced from Italy's Fiat, and will come in two options -1.4L petrol engine capable of delivering 95PS and a 1.3L multi-jet engine that pumps out 90PS, according to a company release. Projector headlamps will help differentiate it from the Vista.
The car is expected to compete with Maruti Suzuki's Swift Dzire, Ford's Ikon and Fiesta, and Mahindra Renault's Logan.