City-based Ziva Software today announced its popular mobile fetch engine Zook would power IDEA Cellular's newly launched personalised 'Stock Search and Subscription Service.' IDEA Cellular, a leading telecom services provider, would be initially providing this service to their Punjab subscribers.
Under the service, IDEA would provide the subscribers with updated stock market SMS alerts on their mobile, enabling them to keep an eye on their portfolio while on the move, Dr Ajay Sethi, CEO, Ziva Software, said in a release here.
''Unlike other broadcast services, one can choose to be alerted on specific stocks. This is a pure value service, just providing information and there are no tips, speculations or hints. A diligent investor can make the right decisions using the alerts,'' he said.