Wednesday, June 10, 2009

Honda to expand dealership

Premium car manufacturer Honda Siel Cars India Ltd today said it plans to expand its dealership to 112 by the end of current fiscal to strengthen its presence.

''The company is planning to expand its dealership base from the present 105 to 112 by the end of the current financial year,'' company President and CEO Masahiro Takedagawa told reporters here on the sidelines of launch function.

This move, Mr Takedagawa said, will increase the presence of the auto major across the country.

The company today launched the much awaited Jazz in the hatchback segment. The increase in dealership would help the company to achieve its target of selling about 2,000 units of the Jazz in a month.

Priced at Rs 6.98 lakh for the base model, the new car will be manufactured at the company's Greater Noida facility in Uttar Pradesh with 77 per cent of localisation.

'The Jazz' is equipped with a 1.2 litre i-VTEC engine designed especially for the Indian customer.

Asked whether it was a right time to launch a new product in the current market scenario, Mr Takedagawa said, ''the economy is showing signs of recovery and hopefully the motoring industry will also bounce back.'' Available in three types of manual transmission--Jazz, Jazz 'Mode', Jazz 'Active'--the car will be offered in six colours.

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