With the digital camera market in India growing by about 20-25 per cent per annum, Fujifilm India Pvt Ltd is looking to grab about 5-7 per cent of the market share by this fiscal, launching seven new models.
Annoucing this at a press conference here today, company advisor (marketing) Koji Wada and country general manager A Rajkumar informed that the company has about three per cent market share now with 35,000 digital cameras sold last fiscal.
Overall about 10 lakh units of all make were sold in India last year and it was expected to increase by 20 to 25 per cent by 2010/11.
''We are looking to increase market share in the digital camera segment in India from 3 to 5-7 per cent by next fiscal by adding more user friendly features without raising prices,'' they said.
Fujifilm India Pvt Ltd, a wholly owned subsidiary of Fujifilm Corporation, Japan, today launched its range of seven new models in the city aiming to capture the untapped market in the eastern region.
The company was expecting eastern India market to contribute over 20 per cent to its national sales in the current year and planned to undertake various promotional initiatives, they added.
He said the company intended to develop the brand image of digital cameras to reinforce technical and marketing support to the existing channel network to penetrate deeper into the Indian market.