Bharti Airtel, the country's leading telecom service provider, today said it has entered into a managed services deal with Comviva, a provider of value added services for mobile operators.
As part of this three-year deal, Comviva (earlier known as Bharti Telesoft) would manage about 2,000 Airtel's VAS nodes across the country from various partners, it said in a statement.
''With Comviva managing our full suite of value added services, we anticipate enhancements in the service experience we deliver to our customers,'' said Bharti Airtel President Mobile Services Atul Bindal.
Comviva CEO Manoranjan Mohapatra said, ''in addition to managing Airtel's 2,000 VAS nodes 'from a range of partners' we will also manage the complexities associated with the emergence of multiple technologies, different standards and a myriad of content to help grow Airtel's VAS business.'' Comviva, had last year signed a deal with South Africa's MTN to provide mobile value-added services to MTN customers in 21 markets.