Slide 1: How toMedia: Where Brand isHome Social Brew Coffee At Tags shape the cloud
Slide 2: what is brand? feeling thought image ads promotion identity messaging service category impression product differentiation tagline quality logo placement strategy conceptual a representation
Slide 3: brand investment today recognition, awareness and corporate messaging
Slide 4: traditional brand management inside out – creating the demand and awareness
Slide 5: social brand management outside in – demand and brand discovery
Slide 6: VW as a social brand categories | emotions | style
Slide 7: what is your brand’s tag cloud? what do you want it to be?
Slide 8: depends on what you do and how they tag
Slide 9: Credits
Slide 10: http://flickr.com/photos/monitorpop/545191653/ http://flickr.com/photos/kpmarek/2072670665/ http://en.wikipedia.org/wiki/Image:Web_2.0_Map.svg http://www.gettyimages.com http://flickr.com/photos/neatocoolville/1573274457/
Slide 11: www.spatiallyrelevant.org © 2008
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