Marden Entertainment of Italy Signs Agreements with Switch Media Services and Bollywood Network of India at FICCI FRAMES 2008

Marden Entertainment S.r.l. of Italy today signed a Memorandum of Agreement with Switch Media Services India Pvt. Ltd. and a Declaration of Intent with Bollywood Network for developing local creative content through developmental programmes as well as facilitating market access for the industry globally.

The agreements were signed on the concluding day of FICCI-FRAMES 2008.

In terms of the agreement, Marden Entertainment and Switch Media Services will work towards creating digital assets and distribute them globally via online video over the internet using Switch Media Platform and also to develop mobile phone applications pertaining to the film, 'The Choice".

Switch Media will provide its video management platform and undertake to commercialise the project for online video and mobile consumption in the primary markets of Italy, Europe, The UK and the US and the secondary markets of the projects in Asia, Australia, the Emirates, South Africa and South America.