Cross-Platform Marketing, Content & Services will Drive Growth of Mobile Entertainment, Says US Guru at FICCI FRAMES 2008

Mr. Ralph Simon, Chairman Emeritus & Founder, Mobile Entertainment Forum-Americas, today provided a glimpse of 'mociology', the study of peoples' lifestyle using the mobile phone and 'mosionomics', the study of business opportunities and models opening up in the mobile platform.

Giving the keynote address at the FICCI-FRAMES 2008 session on 'Mobile Entertainment: Opportunities in emerging business models, Mr. Simon said: "Web business models have come to dominate the mobile space, where content and services will drive growth. Operators, therefore, need to support and add value and collaborate very closely with mobile specialists," adding, that Bollywood fans will see cross-platform experiences of their movies, stars and content.

He said the new content formats are the future of the entertainment industry and therefore looking at mobile from a purely licensing perspective will not maximize value and sticking to old technologies will kill laggard companies.