The award for Market Leadership is presented to the company that has exhibited market share leadership through the implementation of market strategy and has displayed excellence in all areas of the market leadership process, including the identification of market challenges, drivers and restraints, as well as strategy development and methods of addressing these market dynamics.
On receiving the award, Mr. Susobhan Kr. Dutta, Managing Director, Baerlocher India Additives Private Limited said, "The Plastic industry is going through a period of important changes driven by a number of industry initiatives and legal directives combined with dramatic changes in raw material prices and shortage of some of key raw materials. In line with these changes, we are looking at a big shift in technology especially from lead-based to calcium-based stabilisers. As the market leader, we want to grow more than the average growth rate of the industry and we plan to achieve this by introducing better technology, new products and by expanding market base."
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