Tanla Mobile, the global leader for wireless application development, mobile billing and messaging solutions, today announced it has been selected by the European based mobile company Mliven, to provide a mobile billing platform for the imminent launch of several of Mliven's mobile services in the UK. Mliven is a world leader in mobile application and product development and has over 100 different mobile applications launched across Europe. Mliven will immediately work with Tanla Mobile to launch several mobile gaming portals in partnerships with global mobile game publishers.
"Mliven has a proven track record in Europe and we are keen to create an official presence in the UK," explains Jan Rezab, President of Mliven. "In order to offer our services and applications to local consumers, we wanted to implement a flexible billing platform that enables us to monetise content and mobile internet search traffic. Having spoken to several suppliers, we chose to work with Tanla Mobile to deploy Payforit because they displayed unsurpassed technical knowledge, combined with a collaborative approach and an enthusiastic team."
Payforit is the new payment service, supported by all licensed UK mobile operators, designed to make it easy to pay for low cost services on the mobile phone. First announced in March 2006, the Payforit scheme has been developed by the operators to promote a trustworthy and consistent standard for paying by mobile, so that consumers can buy with confidence when they are making one-off payments or setting up subscription services via their phone. Tanla Mobile is one of the first Trusted Payment Intermediaries to offer PayForIt across all UK networks. It provides a complete PayForIt solution that helps digital content owners maximise revenues from content sales and increase consumer trust.
"Tanla Mobile is delighted to help innovative companies such as Mliven establish themselves in the UK market. Payforit represents the first step into mobile commerce, creating a whole new marketplace for mobile content," adds Gautam Sabharwal, Business Development Director, Tanla Mobile.
"Our Payforit platform will enable brands such as Mliven to actually convert customer interest and traffic on their mobile portals into customers' transactions, providing a simple, transparent billing mechanism that makes delivering cutting edge content painless."
"Tanla Mobile has demonstrated it understands our market perfectly and knows how to make our ambitions a reality," concludes Rezab. "We certainly plan to continue working with the company as there are many synergies between us that we can maximise in the future."
About Tanla Mobile
Tanla Mobile is a global provider of mobile commerce, mobile marketing, mobile entertainment and mobile internet solutions to the Telecommunications, Media and Digital Content industries. Tanla specialises in developing customised mobile applications, platforms and services for organisations who want to create a mobile strategy or channel.
Tanla Mobile has revenue-sharing partnerships and messaging connectivity with global mobile operators and delivers services across Europe, North America and Asia. The company provides interactive platforms, 3G video calling, interactive TV, campaign management, content management, mobile payments and global messaging services, enabling brands to launch end-to-end commercial mobile services.
Tanla Mobile is a wholly-owned subsidiary of Tanla Solutions Ltd, a company listed on the Bombay and National Stock Exchanges in India. For further information visit www.tanlamobile.com
Mliven is a mobile software, technology, and service development company. Mliven has over 8 years of experience hosting over 150 mobile applications worldwide, both for operators and on off-portal channels. Mliven's activities also include mobile advertising, development of mobile web sites, and new services. Mliven's core strengths are in mobile client development, server-side development, hosting / supporting content development, localization and optimisation.
MLiven has developed, deployed and hosted many successfully proven commercial-grade applications using SMS, WAP, Internet, MMS, Java, Brew and more to deliver services and content to millions of people. Many of the world's largest mobile operators and entertainment companies place their trust in MLiven's experience including Vodafone, T-Mobile, O2, Orange, Sony, EA and I-Play.
Another brand of MLiven, Redboss Games, produces mobile games, offers porting, development, and other technological services using Java, Brew, Symbian, and Windows Mobile.