John Fisher, specialist in industrial marketing, has become chairman of the City of London livery company for marketing professionalsHis programme for the year includes taking a group of members of the Worshipful Company of Marketorsto India for 10 days in November.
The theme for his year of office is technology and marketing, which was launched by the guest speaker Dan Cobley, marketing director of Google UK, at the installation dinner. The thrust of Cobley’s address was that marketers need to think about the possibilities in a world where internet bandwidth and electronic storage are essentially limitless and essentially free. ‘That world’ he said, ‘is here today. Adapt or die.’
John Fisher founded Fisher Marketing in 1988 to provide PR and marketing services for companies in the technical sector. Long term clients have included Turck Banner, Mitsubishi Electric, Emerson, Rockwell Automation and MOOG.
AChartered Engineer , John Fisher began his career with the English Electric Company. Attracted by the commercial rather than the technical side of the business, he built his career via export, sales, marketing and general management with GEC, Brown Boveri (now ABB), the Rank Organisation, Delta Metals and Schneider.
He is a Past President of the Rotary Club of Sutton, Fellow of the Chartered Institute of Marketing, Fellow of the Royal Society of Arts, a member of the Institution of Engineering & Technology and a member of the Chartered Institute of Public Relations. His interests include motor racing, golf, gardening, wine, music, travel and riding Harley-Davidson motorcycles.
The Marketors’ Livery Company is one of the modern Livery Companies of the City of London, having been granted full Livery status in 1978: it is 90th in the Roll of Livery Companies. The Company's mission is to promote excellence in marketing practice and education, support for the interests of 'The City' as well as fellowship amongst its members. This it does through its extensive programme of Marketors’ Awards through its Charitable and Educational Trust, annual City Lecture, Think Tank seminars and the many activities carried out by members of the Livery under the guidance each year of the chairman of the Company