Thursday, January 31, 2008

Manipal Cure & Care Launches Wellness Mpower Card

Manipal Cure and Care (MCC), India's first health & wellness retail chain, today announced the launch of Wellness Mpower card in Ahmedabad.
Somnath Das, Chief Operating Officer, Manipal Cure and Care said, "Wellness Mpower card is yet another pioneering initiative by MCC. Loyalty points are given based on sales by cards in other categories, but for the first time in India, we are rewarding people to stay healthy by offering bonus points. Free check of BP, blood sugar, Body mass Index and Bone density will be given four times a year. If a guest is found to be within healthy limits he will be given bonus points in addition to loyalty points accrued on spends at MCC centres. We believe that the Wellness Mpower card will help trigger a wellness revolution through rewarding preventive monitoring of likely health issues."

Guests also benefit by free consultations, savings on healthcare services, health & beauty products and pharmaceutical products. Wellness Mpower card benefits include 24 free consultations (with GP, dentist, dermatologist, clinical psychologist, gynaecologist or paediatrician, ophthalmologist and a 50 per cent saving on consultations with a plastic surgeon, orthopedician, cardiologist or endocrinologist).
In addition, the Wellness Mpower card also offers 20 per cent saving on diagnostic services and lab investigations, 10 per cent saving on health checks and MCC products and two loyalty points for every Rs 100 spent in an MCC outlet.
"MCC recognises that customers today are highly mobile and would like to enjoy the same benefits across the country. Wellness Mpower card is also the first national loyalty card in the segment and will be applicable across the country in various MCC centres", Mr Das added.
Dr Satish Amarnath, Medical Director, Manipal Care and Cure, said, "In order to offer personalised services like appointment preference, we plan to limit the number of Mpower cards initially. We will issue MCC cards currently in Ahmedabad on a first come first served basis for 90 days only, or till the membership exceeds 20000 cards, whichever is earlier. We will expand the base of Mpower cards as we increase our presence in Ahmedabad and other cities."
Wellness Mpower cards will carry an annual fees of Rs 499 for the first card for the main family member and Rs 249 for add-on cards for other family members. Each family member will be able to access shortly, his medical records through MCC electronic medical records system [EMR] across India. This system provides complete healthcare information for self-monitoring to the guest through the Internet. This provides a unique opportunity to monitor the wellness status of the individual. MCC is also appointing authorized agents for sales of this card.
Earlier in the month, MCC won the prestigious Golden Peacock Award for Innovative Product / Service Award - 2007. For the first time, the Golden Peacock Innovative Product/ Service has been bestowed to a health and wellness retail brand, that too within five months of its launch.
As the country's first health & wellness retail chain, MCC has also introduced many new things for the first time in India. These include A-M-P-L-E Card (Allergies, Medical History, Past History, List of Medication, Emergency Number), EMR (Electronic Medical Record), Integration of CIMS (Cumulative Index of Medical Specialties - pharmaceutical drug interaction alert), Customer Charter, error proofing methodology and single episode of care in less than 45 min to name a few.

About Manipal Cure and Care
Manipal Cure and Care is an initiative of Manipal Education and Medical Group (MEMG). Founded by the late Padmashree Dr. T.M.A. Pai in 1953, Manipal Education and Medical Group today stands tall with an enviable track record of success in the spheres of Healthcare, Education and Research nationally and internationally. Its operations are spread across India, Middle East and several Southeast Asian countries.
The integrated Manipal Cure and Care (MCC) centres offer a mix of world-class products and services in preventive, wellness and beauty care. They are the first in India to provide qualitative monitoring of healthcare driven by well-trained doctors and paramedical staff. They offer health services that are customized based on each individual's lifestyle and family medical history.
MCC builds on the experience, know-how and socially beneficial vision of the Manipal Education and Medical Group itself. This pioneering venture introduces to India the concept of holistic Health and Wellness care in a retail format, providing superior clinical services with related product offerings, all under one roof!

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