Saturday, November 7, 2009

Microsoft India to start unique on-ground Branding exercise

Even been tapped on the shoulder by Microsoft Word when shopping? Or seen kids playing with Internet Explorer in the middle of a mall? From today you just might at a mall near you, as Microsoft India initiated a unique on ground activation to showcase the magic of next-generation Windows across the phone & PC in a consumer's life.

Windows Phones (powered by the latest Windows Mobile 6.5) and Windows 7 on the PC allow consumers to do all that they want simply & magically. They further allow consumers to carry the familiar, powerful functionality of Windows from the PC into the Phone, so that they can carry Windows with them all the time and continue doing all that they love!

With the launch of next-generation Windows, the brand is extending beyond its well accepted strength in a consumer's work-life and highlighting the 'fun' aspect that it allows the consumer to indulge in. This is represented in the latest TV/ Digital creative's from Crispin that can be seen here: International advertisement (
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