Wednesday, October 7, 2009

La Opala aims for Rs.125 crore turnover by 2011-12

Crockery brand La Opala is gearing up to become a Rs.125 crore turnover company by 2011-12, a top company official said here Wednesday.

"We will have a turnover of around Rs.100 crore this year, up from Rs.64 crore in 2008-09," Sushil Jhunjhunwala, managing director of La Opala RG Ltd, told reporters at a press meet to unveil its new Diva collection endorsed by Bollywood actress Bipasha Basu.

The new manufacturing unit of the company in Uttarakhand would help in achieving this turnover.

"Our state-of-the-art plant at Eldeco Sidcul Industrial Park in Uttarkhand was commissioned in end-2007 and this will help us to grow our sales significantly this year," Jhunjhunwala said.

The company has invested Rs.37 crore for setting up the plant, which has increased the company's capacity by 40 percent, he said, adding that it currently makes 150,000 pieces of tableware a day, of which 30 percent is exported.

Bipasha Basu will remain the company's brand ambassador for the coming one-and-a-half years.

Of the Rs.500 crore crockery market, the company has 25 percent market share, which it plans to take it up to 40 percent in the coming three years, Jhunjhunwala said.

The company is expected to grow at 40 percent in 2009-10, he said.
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