Wednesday, September 16, 2009

New Google Fast Flip seeks to convert Net into newsstand

So far, you have been spending time browsing to read news on Internet. But now, top search engine and content giant Google will help you read news, as if you were actually flipping newspapers or magazines.

The new tool is "Google Fast Flip" that allows you to swiftly flip through the pages of any kind of news and read on further if you are interested in a particular article. The product has already been launched, reports publishing house CyberMedia.

"We're adding a new experiment to Google Labs: Google Fast Flip -- a new reading experience that combines the best elements of print and online articles," said Krishna Bharat, distinguished researcher with Google News, in an official blog post.

"Like a print magazine, Fast Flip lets you browse sequentially through bundles of recent news, headlines and popular topics, as well as feeds from individual top publishers."

As flipping through content is made very fast, you can quickly look through a lot of pages until you find something interesting. Google also provides aggregation and search over many top newspapers, magazines and wires.

You can also share content with your friends and community. This apart, Fast Flip does some customisation by taking cues from selections a reader makes to show more content from sources, topics and journalists that he or she seems to like.

Available at the test version gives you complete freedom of choice, says Google, adding you can select any magazine displayed on the homepage as though you are picking it up from a newsstand.

Google has partnered with nearly 50 top publishers, including The New York Times, The Washington Post, Salon, Fast Company, ProPublica and Newsweek.

They will share revenues from contextually relevant ads, giving them an opportunity to grab the eyeballs of new readers. The company said it has also made a mobile version of Fast Flip.
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