Monday, September 7, 2009

CavinKare launches dairy product in Kerala

With the aim to have a national footprint in the near future, the Rs 700 crore FMCG major, CavinKare, today launched its dairy brand 'Cavin's Milk' in Kerala.

Speaking to reporters here today, Company General Manager S Kannan said the product would be available in three variants -- Cavin's toned milk, Cavin's standardized milk and Cavin's full cream milk.

'' The growing milk consumption of Kerala provocated us to step into the State with the launch of the Cavin's milk and we are confident of satisfying the customers,'' he added.

Spelling out the future plans, Mr Kannan said '' we are aiming to expand the dairy business on a pan-India basis and the launch of the dairy brand in Kerala, was the first step towards that goal.'' The company, which has a strong presence in Tamil Nadu, also aims to introduce other dairy products and aims to sell around one lakh litres of milk daily in one to two years in the State, he added.
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