Thursday, September 17, 2009

Australia's Bega cheese, Pauls Zymil milk in India

Australian dairy brands, Bega cheese and Pauls Zymil easy to digest milk, were launched in Kolkata Thursday and would soon be available in other Indian cities as well, an official said.

"The brands will be initially available in eastern and northeastern India, followed by launches in northern, southern and western India," Debraj Sanyal, director iMBiz Pvt Ltd, told reporters at a press meet. iMBiz will distribute and market the brands in India.

After Kolkata, the next destinations would be Chandigarh and Delhi. The brands would have pan-Indian presence in around six months time, he said.

Bega is Australia's largest cheese brand. Bega's variants launched by iMBiz includes natural cheddar cheese, bega super slim, reduced fat cheddar cheese, etc. Pauls Zymil is an easy to digest milk.

Sanyal said though the imported products would cost more than the local products, the costs would be much lower than similar imported products available in the market.

"We are hopeful that we will be able to achieve four to five percent of the dairy market share by the end of 2009-10 by these launches," he said.

iMBiz is planning to launch a butter brand in the Indian market in two-three months time.

Earlier, India had banned Australian dairy products in 2003 because of excess synthetic hormones detected in the products.

Australia later changed its national policy of injecting its cows with oestrogen hormones, which facilitate smoother breeding. Thus import of dairy products again started.

Sanyal said they are completely abiding with the norms.

iMBiz is also planning to launch two fruit juice brands in India by February-March 2010 and a flavoured milk product by November 2009.
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