Telecom software company Ushacomm and the US-based Talisma Corp have tied up to provide a solution to telecom operators that will help them retain their existing subscribers even in highly competitive scenarios.
"The solution will create new offers for existing customers and also reduce the cost of acquiring new subscribers," UshaComm executive director Saugata Banerjee told reporters here.
"The telecom operators are already facing tremendous challenges in retaining their customers. In the present scenario, the service providers are very keen to hold on to their existing subscribers because of high cost of acquiring new ones or due to the imminent implementation of mobile number portability (MNP)," Banerjee said.
MNP will allow subscribers switch to new users without changing their number. MNP is expected to be implemented by the year-end.
The state-of-the-art software solution called TIB-X (Telco in a box) is an amalgamation of billing system (business support system), customer relationship management system and business intelligence system, said Ushacomm marketing head Tamal Bardhan.
While customer relationship major Talisma is providing the CRM software, Ushacomm will provide the other two.
"The TIB-X will help the operators profitably launch and sell new offerings to their existing customers and help launch campaigns specifically targeted at particular subscribers," Banerjee said.
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