Contraceptives manufacturer HLL Lifecare Ltd Wednesday entered the herbal products market with the launch of an ayurvedic health product, "Chyavanules-Chyawanprash".
The product, launched here by HLL chairman M. Ayyappan, has been developed by Kottakkal Arya Vaidya Sala, a healthcare centre specialised in ayurveda and traditional medicines.
Chyawanprash in a granular form is targeting people above 30 and those who are living a very hectic life, the company said, adding that "it contains no ghee and is therefore absolutely fat-free".
The product will be first introduced in Kerala, Delhi and Punjab, followed by the rest of the country. It will be sold through pharmacies, modern trade outlets and websites.