Ford India Friday said it will launch a small car in 2011 in order to tap the growing market for compact cars in the country.
"The launch will be a game changer. It will take us into the centre of Indian market," said Ford Motor executive vice president for Asia Pacific John Parker.
The car will be priced between Rs.3-4 lakh. "It will be in the range that 70 percent Indian consumers buy," Parker told reporters on the sideline of the annual convention of the Society of Indian Automobile Manufacturers (SIAM).
Ford has invested about $500 million in India since 2008.
The company will also launch a refurbished version of its sports utility vehicle - Endeavour - next month.
"We will launch a significantly improved Ford Endeavour in a week's time. Consumers were looking for higher technology in the product and they will get the same," said Ford india president and managing director Micahel Boneham.