Sun Direct ties up with IBM India

Direct-to-home (DTH) service provider Sun Direct has tied up with software major IBM India to implement and manage customer relationship management services, it was announced Tuesday.

"As we continue our aggressive growth plans, we will rely on IBM to help us tackle key issues surrounding billing and customer relationship management, as well as develop ways to get better insights to customer behaviour," Tony D'Silva, chief operating officer of Sun Direct, said.

Earlier, Sun Microsystems was providing these services to Sun Direct.

The city-based company, which has over three million subscribers, is planning to expand its subscriber base to 10 million by 2010.

The financial details of the deal were not disclosed.