Wednesday, July 29, 2009

Microsoft-Yahoo Deal

Yahoo, Microsoft reach search and ad partnership
Internet search firm Yahoo and software giant Microsoft have reached a 10-year deal in which they hope to tackle the online dominance of Google, media reports said Wednesday.

Under the terms of the deal, Yahoo will use Microsoft's new search engine on its sites and handle some advertising sales for Microsoft. The two companies will share search-related advertising revenue.

"This agreement comes with boatloads of value for Yahoo, our users, and the industry, and I believe it establishes the foundation for a new era of Internet innovation and development," Yahoo Chief Executive Officer Carol Bartz was quoted as saying by the Wall Street Journal.

Google controls some 65 percent of the US Internet search market, with Yahoo ranked a distant second with 19.6 percent and Microsoft third with 8.4 percent.

Microsoft almost bought Yahoo for $47.5 billion last year, but the move was scuttled at the last minute by Yahoo co-founder and chief executive Jerry Yang, who later resigned following widespread criticism.

Microsoft has since refused to revive the buyout offer, but Yang's successor, Bartz, confirmed in May that the two companies were holding talks on search collaboration.

The agreement would come just weeks after Microsoft launched its new search engine, Bing, which has been widely praised as a worthy competitor to Google.

1 comment:

  1. Wow! Finally Microsoft has reached a deal Yahoo for an internet search partnership. Will the newly announced deal between giants Microsoft and Yahoo be a good thing? Got to wait and see. But atleast Microsoft and Yahoo deal is straightforward and not complex at all and ofcourse, the negotiation talks have been going for long. I was just curious to know all the past negotiations between Microsoft and Yahoo so collected all the articles and links (more than 200) related to the current merger and the previous events or negotiations between Microsoft and Yahoo. If you are interested check the link below.


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