Satyam Computers is now Mahindra Satyam
Two months after taking over scam-tainted Satyam Computer Services, Tech Mahindra Sunday renamed the IT major as Mahindra Satyam.
The logo will be adopted from the Mahindra Group. "This strategic move paves the way for the emergence of a robust brand, which draws from the core values of the Mahindra group and the inherent strength of the Satyam brand," said a company statement here Sunday evening.
"Customer centricity, high standards of corporate governance, unimpeachable ethics form the cornerstones of the Mahindra Group," said Mahindra Group vice chairman and managing director Anand Mahindra.
"This rebranding exercise symbolizes an amalgamation of the Mahindra Group's values with Satyam's fabled expertise, even as it retains that part of Satyam's identity which signifies commitment, purpose and proficiency of the organization and its people," the statement said.
Satyam's executive vice chairman Vineet Nayyar described the move as "a significant milestone towards the recovery of the company".
Tech Mahindra, owned by the $6.3 billion Mahindra Group, bought the scam-hit IT company in an open auction in April.
The re-branding comes six months after Satyam's founder and then chairman B. Ramalinga Raju confessed to a Rs.78-billion accounting fraud.
The government launched a probe, superseded the board, and put the company up for sale in open auction.
Ramalinga Raju, his brother Rama Raju, former chief financial officer Vadlamani Srinivas and five other accused are currently in jail.
Hi Gaurav,
ReplyDeleteI’m Mihika, from Text 100 Public Relations and I’m mailing you on behalf of one of our clients, Lenovo.
Lenovo will launch shortly a new range of super-slim consumer PCs that include stylish notebooks in the premium segment; a sleek, versatile and affordable new all-in-one PC; budget-friendly notebooks and a brand new netbook. Given the nature of the products and the technology that has gone into it, we decided that the best way to communicate this launch is using the power of social media.
We scanned through the blogosphere and selected you for Lenovo’s first blogger meet in Delhi. This meeting would be devoid of any corporate jargon or speeches and will be a highly informal meeting, between a very select set of bloggers and product managers from Lenovo.
Needless to add, the grub is on us.
Please do let me know if you’d be interested in this meeting. I’ll send you further details once I hear from you. Thanks!
Regards,
Mihika Shankar
mihika.shankar@text100.co.in
hope this prevent layoff ..lets see ..
ReplyDelete