Thursday, June 4, 2009

PepsiCo to invest Rs.500 crore on new cracker

Frito-Lay, the food division of beverage major PepsiCo India, plans to spend about Rs.500 crore over the next three years to push Aliva, a new baked savoury cracker that it launched here Thursday.

"We want the new product to get as big as Kurkure (PepsiCo's popular snack)," Gautham Mukkavilli, Frito-Lay India chief executive and PepsiCo India president told reporters.

"We will be investing about Rs.500 crore on it over three years," Mukkavilli added.

The company has opened a manufacturing unit in Pune for the new cracker, which it said was "targeted at young adults".

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