Oridian, Ybrant's leading international ad network brand, had earned the Internet Advertising Sales House(IASH) accreditation by passing its audit, one of the stringent ad placement standards.
IASH is the official Ad Network Council of the IAB. IASH Code provides a formal framework for best practices for its members to follow when dealing with advertisers, agencies, networks and site owners.
The purpose of the code is to give those buying, selling or brokering internet advertising space a clear understanding of the types of inventory that can and cannot be used when fulfilling an ad insertion order. The Code also forbids IASH members to sell inventory related to hate, indecency, bombs, guns, spyware and so on. It also sets out to provide transparency for the buyer.
''The IASH accreditation is exclusive and we are proud to be a member after our UK office that led the way in June 2008. This will boost confidence in the eyes of our clients, who can be at ease when they rely on us to run their campaigns on safe and relevant content websites,'' said Jacob Nizri, President of Display Ad Networks for Ybrant Digital, in a release here.