Mint, HT Media's business daily in exclusive content partnership with The Wall Street Journal, is now going national. With the launch of the Kolkata edition on 25 May, the daily now has a national footprint that includes Delhi, Mumbai, Bangalore, Chandigarh and Pune as well. With an introductory price of Rs. 3, Mint will target the key business and policy leaders in the metropolis, in line with its reader profile nationally.
In just over 2 years, Mint now has a readership of 200,000 daily. With a readership of 175,000 in the Delhi and Mumbai editions alone (IRS R1 09), and a circulation of 25,000 in the other cities, Mint is a strong and growing No. 2 player in the category. With a one-third share of readers in the cities that matter, Mint is now the choice of advertisers for reaching decision makers across markets.
Mint was created to the address the growing reader demand for Clarity in Business. "The spectacular readership numbers have validated our belief that there is a market for unbiased, jargon-free reporting and analysis in the business news domain, across formats", says Rajiv Verma, CEO, HT Media Ltd. With its accent on clarity in reporting, stand-out design and printing, and the exclusive WSJ section, the daily has been embraced by senior decision makers across industry and government. There is no better proof of this than the fact that 4 out of 5 Mint readers do not read another business paper.
The new edition in provides discerning readers in Kolkata the same Clarity that the rest of the country has so overwhelmingly embraced. "The clean design and printing quality, premium and contextual content environment, an array of innovative advertising options and events, and the large unduplicated reader profile with the best audience makes Mint the choice of premium advertisers. The addition of Kolkata gives advertisers yet another reason to partner Mint", added Vivek Khanna, Publisher and Business Head, Mint.
Every weekday, Mint comes with a special section of international news and analysis from the 1,900 global journalists at The Wall Street Journal, the world's leading business newspaper. These are the articles that are selected by Mint editors with the Indian reader in mind. Mint also comes with Markets Watch, a Tuesday to Saturday pullout that offers comprehensive and relevant market data on stocks and funds. Campaign, on Tuesday, offers readers insights into strategy and marketing. On Saturday, Lounge, the magazine-style weekend edition of Mint, takes reader beyond business. With its emphasis on lifestyle and life aspirations of the well-heeled discerning leader, the magazine is a window to life that is both comprehensive and stimulating.
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