Leading private carrier Jet Airways will launch a new economy service, 'Jet Airways Konnect', from Friday on select sectors, the airline announced Thursday.
The company said in a regulatory statement that Jet Konnect would offer almost all services of the parent carrier and would help the airline cater to the needs of the consumers opting for low-fare services.
"The only difference will be that Jet Konnect travellers will have to buy their meals on-board," the company said. Both Jet Airways and its low-cost carrier JetLite now offer food to their travellers on-board.
The ground and in-flight services of Jet Konnect will be handled by the airline employees, the statement said.
Initially, it will operate with two 737 and six ATR aircraft in sectors like Chennai-Coimbatore, Chennai-Madurai, Chennai-Kochi, Mumbai-Ahmedabad, Mumbai-Bhopal, Mumbai-Udaipur, Bangalore-Pune and Bangalore-Mangalore.
"Consumer demands are changing rapidly in a dynamic global environment. We believe Jet Airways Konnect service will give us the flexibility and speed to deploy capacity to meet these changing trends," Jet Airways chief commercial officer Sudheer Raghavan said.
The company late last month had slashed salaries of its senior employees as part of its cost-cutting measures to cope with the slowdown.
Jet Airways' market share in the first quarter of 2009 stood at 25.3 percent, while Kingfisher Airlines was ahead of it with 27.2 percent.