Kyndal India Private Limited, a leading liquor marketing agency, signed a Joint Venture agreement with Amsterdam- based Lucal Bols Distilleries NV to bottle and market a range of the latter's brandy and liquor products in India.
In a release here today, Kyndal said the company would invest over Rs five crore initially to market Lucas Bols' brands.
The JV covered bottling a range of brandy and liquor products from Lucal Bols in addition to distribution and marketing.
Stating the annual size of the Indian Brandy market was around 30 million cases, the company said 'Pols Brandy' would initially be targetted at South Indian market.
With Kyndal marketing the products, Lucal Bols will bring their expertise of blending, distilling and 150-years of heritage in the brandy business, the release added.
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