Nikon Announces COOLPIX S52 and P80

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Nikon today introduces its two new compact cameras the COOLPIX S52 and COOLPIX P80. The stylishly designed 9 megapixel COOLPIX S52 is packed with advanced features for capturing outstanding photographs and has an exciting picture sharing feature The COOLPIX P80 with a 10.1 effective megapixels, is a new high-performance model tooled to satisfy camera enthusiasts.

COOLPIX S52

The COOLPIX S52 offers high-quality wave-surface design and allows users to explore new experiences in digital photography. Built on a custom application of Nikon's innovative EXPEED digital image processing concept and incorporating the precision optics of a NIKKOR lens, the COOLPIX S52 realize optimum performance and maximum image quality.

A powerful 9.0 effective megapixel image capability ensures sharp resolution for outstanding photos. Equipped with a high-performance digital image processing engine and a built-in "right-angle" optical lens shift VR (Vibration Reduction) 3x Zoom-NIKKOR lens, the compact COOLPIX S52 realize clarity and vivid color. High sensitivity up to ISO 3200 allows for flexibility when shooting fast moving subjects and in low light conditions.

The COOLPIX S52 lets the user compose and view shots with ease, even out in the sun, with its 3.0-inch LCD monitor offering bright and large images. Users can also explore the possibilities of the Pictmotion function and take sharing-enjoyment one step further by creatively combining their favorite movies and photos with music and visual styles.

Accompanying its advanced features, the COOLPIX S52 exudes elegance with their wave-surface designs. Featuring smooth curves and a metallic finish with color clear coating for an attractive luster, the COOLPIX S52 seamlessly combines high-performance and sleek design. The COOLPIX S52 is available in Silver, Purplish Black, Coral Pink, Beige Gold, Matte Black, Gloss Red and Forest Green*1.
*1 Color availability may vary according to region.

COOLPIX P80

Built on Nikon's innovative application of EXPEED digital image processing concept and the incorporation of the precision optics of a NIKKOR lens, the COOLPIX P80 offers extended reach and advanced shooting functions for satisfying performance in a wide variety of shooting scenes.

Outstanding imaging ability begins with 10.1 effective megapixels of sharp resolution and a new digital image processing engine that faithfully reproduces fine details and subtle tones, delivers quick response, and maintains image quality and clarity when taking advantage of extended light sensitivity settings as high as ISO 6400*2. To this it adds the clarity, precision and broad range of an 18x Zoom-NIKKOR lens that covers focal lengths from 27-486mm (35mm format equivalent). Image sensor shift VR (Vibration Reduction) image stabilization rounds out the set by adding extra reassurance that the results will be sharper and clearer.

The COOLPIX P80 is a versatile photographic tool that is ready to handle a wide variety of shooting styles. Features include a well-proportioned and highly functional body design with a rubberized grip and a thumb rest for added stability. The black leather-tone finish for both the body and lens pays tribute to the COOLPIX P80's roots as a quality Nikon camera.

Logically placed controls are designed to simplify and streamline camera operation. Dedicated Command and Mode dials can be operated using one hand, providing easy access to shooting controls and exposure mode settings, including four advanced exposure modes that offer photographers of any skill greater shooting control. And with new Sport Continuous Mode, users can shoot as many as 30 consecutive pictures at 13 fps*3.

A new electronic viewfinder enables accurate composition while providing important information under all lighting conditions.

*1 Among competing models equipped with 18x zoom as of April 10, 2008 (according to research conducted by NIKON CORPORATION).

*2 ISO 3200 and 6400 are available only for image sizes of 3M (2048 x 1536) or smaller.

*3 Feature available only for image sizes of 3M (2048 x 1536) or smaller.

Nikon India

Nikon India distributes markets and services the complete range of Nikon imaging products, including its digital SLR, the Nikon D-SLR as well as its compact camera, the Nikon COOLPIX and a range of Nikkor lenses and service and repair of Industrial products. These include microscopes and technical measuring instruments.

With 90 years of expertise and excellence, and over 40 million users of Nikkor lenses,Nikon has been an undisputable leader of innovation in camera technology, pioneering camera technology for the ocean depth (the pioneering Nikonos cameras) to outer space (Nikon cameras are used by NASA). Product innovation, impeccable quality coupled with its penchant to promote the 'culture of photography' through initiatives like the annual Nikon Photo Contest International, Nikon Salon, Nikkor Club and many others lie at the core of Nikon's endeavor to live by its philosophy of 'Trustworthiness and creativity' and fulfill its brand statement 'At the heart of the image'.

Nikon's range of cameras is available for all Indian photography enthusiasts - including beginners, amateur and professionals - across all existing price points. In addition, Nikon India services industrial products, including all available cameras, lenses as well as microscopes and technical measuring instruments.

Nikon Corporation: Japan

Founded in 1917 as Nippon Kōgaku; the company was renamed in 1988 as Nikon Corporation. Nikon has truly evolved as an institution of creativity, conceptualizing the famous Nikon F mount, the Nikon Titanium Cameras and many others.