With the coming of the internet, a concept as simple as blogging is now used as the largest form of self-expression as users now discover the huge potential of this medium, which is far greater than any other media; only due to the interactive platform it provides. This is what brings Bollywood's legendary actor Amitabh Bachchan online - closer and accessible to people.
Says Mr. Amitabh Bachchan, "bigb.bigadda.com allows me to express myself, share and reflect my emotions, thoughts, opinions and listen to what people have to say to me and show them the 'real' side to my larger-than-life image that they see through media. It's a platform which I control and share my own drama without anyone editing or interpreting my thoughts."
He further added, "What's most important for me is that I can now share consequential replies to the inconsequential gossip that do the rounds. I have always wanted a platform, where I can speak. for truth is always stranger than fiction. People will now be able to get an unedited version of my views, ideas and thoughts, straight from me."
Mr. Rajesh Sawhney, President, Reliance Entertainment said, "Blogs are personal, online diaries of people where the barriers of restricted communication and word limits are broken. We are proud that an icon like Mr. Bachchan has chosen bigadda.com to express himself and connect."
As a closing thought Mr. Bachchan added, "My adda at http://bigb.bigadda.com will be the single point destination where I will openly state my views and also discuss the same with all; If you write to me. I will reply. Let's Catch Up!"
About BigAdda:
Bigadda.com is a part of the Reliance ADA group and is the first Indian Youth Network with all forms of expression under one hat. Since its launch on 13 August, 2007, Bigadda has gained a huge user base of 1.6 million wherein 40% users come from tier II cities like Tuticorin, Bhilai, Amritsar, Guwahati, Surat, Nasik etc. The site gets almost 10% of users from countries like Sri Lanka, Pakistan and from Indians from Dubai, US and UK. BigAdda.com enables networking based on Individuals (Friends and Friends of Friends) and Interests (self-expression by Create - Upload - Share of Videos, Photos, Music. Some of the features of this Youth destination include Blogs and Scribbles, which help the users express, comment and connect, ADDAs (communities) and Forums - all of these catering to one of the most important needs of the youth today - 'Identity Creation' and 'Self Expression'.
BigAdda.com gives the youth the space to be amongst friends and peers, while sharing an image of their own, which they would like to project. BigAdda.com aims to evolve a youth community, inclusive and aspirational and create a youth culture that will be cool and aspirational for them. BigAdda aims to give the youth an opportunity to embrace digital technology to express themselves and use social networks to perform more interactive functions than just sending messages...
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