Monday, March 3, 2008

Study: 50% of companies use Web2.0 technologies

According to a study by Awareness, a social media company in the US - about 54% of enterprise size companies are using so called Web2.0 technology. The adoption of blogs, wikis etc... even rises to 74% when looking at companies with less than 500 employees. The report is based on 112 completed surveys.
From all the Web2.0 technologies used, blogs rank first in adoption with 87% of the respondents saying they have used them in an enterprise context. Some other findings include that 96% of the respondents say that all of their Web2.0 initiatives have been successful and 91% claim that using social media for internal purposes has improved communications and collaboration.
The report goes on with interesting insights in the use of different kind of social media and the importance of security, deployment and so on. The major obstacles to the adoption of these tools are limited internal resources, internal budget and - last but not least - security considerations.
While the report gives a very good insight on what is happening in the enterprise world in the US, I would love to see the same kind of study done in Europe. Just over the last week I visited several companies, large and smaller ones and come to the conclusion that we all have a very long way to go.

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