Paramount to release thousands of film clips on Facebook

Paramount Pictures will become the first major studio to make
thousands of movie clips available for use on the internet, launching
its VooZoo application Monday on Facebook.
"The short clips for a movie that you've already seen before helps you
relive the moment," said Derek Broes, Paramount's senior
vice-president of entertainment.
Users of the popular social networking site will have access to
footage from thousands of movies, including Forrest Gump and The Ten
Commandments.

Facebook users can send the video clips to others users on the site.
The scenes last from a few seconds to a few minutes, covering
everything from Audrey Hepburn's monologue about her "no-name slob" of
a cat in Breakfast at Tiffany's, to Eddie Murphy's signature chuckle
from Beverly Hills Cop.
DVDs of the movies will be offered for sale through a button that
appears after each clip is played. Eventually, the studio will be
using the same method to market upcoming films.
VooZoo is expected to attract a few hundred thousand users within its
first two months.
"My benchmark for success is that people are joining and sending," Broes said.
The task of selecting clips was time consuming. Paramount staffers
worked for more than a year to archive and tag the clips being
offered.
Paramount officials they're not sure how much they may reap through
the experiment, and have no "revenue goals" attached to the project.