Primary Residential Mortgage, Inc. (PRMI) has launched a new retail website at http://www.primaryresidentialmortgage.com/. The site educates borrowers not only about the company but also provides in-depth information and quality resources to help them through the mortgage process. Site visitors can also submit their information in order to be contacted by a branch in their area about mortgage financing.
"We really wanted to give Primary Residential Mortgage a fresh look and have a place where our branches can send borrowers to learn more about us," says Dave Zitting, CEO and President of PRMI. "Our in-house teams have done a great job of creating a site to market our company."
The site was developed by PRMI's in-house Marketing and IT Teams. Together they worked to build a portal that is more consumer-oriented than the company's previous website. Some of the features of the new site include:
-- Borrowers Center. Filled with informative articles about mortgages, the
Borrower Center has information on home buying, refinancing, and home
-- Mortgage Calculators. The Loan Calculators page features 18 different
calculators to help borrowers analyze everything from whether they
should rent or buy to whether they should refinance an existing
-- About Us. Site visitors can learn about the company's history,
executive team, and latest press releases. They can also hear from
company CEO Dave Zitting by following a link to his blog.
-- Press Center. The company press center features the latest press
releases, images/logos, and a company fact sheet.
-- Branch Locater. Via a flash-enabled map, borrowers can select the state
they live in and submit their contact information to have a PRMI branch
in their area contact them about mortgage financing.
Headquartered in Salt Lake City, Utah, Primary Residential Mortgage, Inc. (PRMI) was founded by Dave Zitting, Jeff Zitting, and Steve Chapman in 1998. Since its inception, PRMI has evolved into a nationwide multi-billion dollar operation with 800 employees working in over 150 Branches. The company is licensed in 47 states. Branches operate under the PRMI brand or as DBAs as part of PRMI's Division program. Serving all segments of the market, PRMI is a privately-held, debt-free company that focuses primarily on traditional loan products.