Tuesday, February 5, 2008

Pond's Age Miracle Kicks Off Unique SWAP Program

Pond's Age Miracle, the hugely successful anti-aging skincare range from HUL, in keeping with its continuous effort to connect with consumers, has now kicked off an exciting program for women across six metros where consumers may visit any Pond's counter and exchange their old skin cream, used or unused, with a brand new Pond's Age Miracle Day Cream worth Rs 400/- absolutely free.
The activity kicked off across Mumbai, Delhi, Bangalore, Kolkata, Hyderabad and Chennai in select outlets on 15th January and will continue till 14th February. It's aimed at giving an opportunity to women to simply come to a Ponds counter and exchange their old cream and get a brand new Ponds Age Miracle to try!

This makes it very easy for them to experience the wonder benefits of Ponds Age Miracle's revolutionary anti-aging technology powered by CLA (Conjugated Linoleic Acid) and is enriched with Vitamin C, Micro Collagen and SPF 15 ++ which protects skin from sun damage while CLA helps in boosting collagen, lending radiance and softness to skin. Women can bring in any old skin cream worth Rs 400/- which can include fairness creams, any other anti-aging creams, moisturizing creams, sunscreens, bleach, oil control or cold creams (excluding body lotions, petroleum jelly, body washes and the like).
"This unique offering from Pond's Age Miracle is guaranteed to please consumers. We are giving a bargain - and the value of what the customer receives in return for her old cream is by far deeper and more worthwhile than any other cream available. Pond's Age Miracle is the smart choice of millions of women," announced Mr Ashok Venkatramani, VP, Skincare, HUL.
Pond's Age Miracle skincare range was launched in India in November 2007 and has managed to touch lakhs of women across the country, because of its unique breakthrough product technology that delivers effective results in addressing anti ageing needs of Indian women.

ABOUT POND'S
Pond's is a global face care expert that has a presence in 58 countries and strong presence in the three top face care countries - Japan, Korea and the US - making it a skin care brand to reckon with. The Pond's International skincare range is already a confidante and advisor of women who are in control of their lives, looks and environment.
The brand boasts of state-of-the-art R&D facilities led from New York, Tokyo and Mumbai, helping it create international beauty solutions for the discerning woman. The Pond's philosophy is based on the application of leading-edge technology to face care. By combining this with an intimate understanding of the woman's skin care needs and requirements, Pond's delivers results women can see and feel.

About Hindustan Unilever
Hindustan UniLever Limited (HUL) is India's largest Fast Moving Consumer Goods Company, touching the lives of two out of three Indians. HUL's mission is to "add vitality to life" through its presence in over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. The company meets everyday needs for nutrition, hygiene, and personal care, with brands that help people feel good, look good and get more out of life.

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