Tanla Mobile, the global leader for wireless application development, mobile billing and messaging solutions, has been selected by Outcast TV to build "Buzz" - their unique media personalisation platform. The first application of the technology is BuzzMyGoat.com - a fun service allowing people - and brands - to communicate with personalised video - which launches at Mobile World Congress in Barcelona.
"At BuzzMyGoat.com, anyone can create and send a personalised television comedy sketch, dramatised greeting, announcement or advertisement to a friend, colleague, client or business contact, instantly" comments Justin Wickham, CEO, Outcast TV. "The real challenge was to ensure a totally intuitive and user-friendly experience from personalisation and preview right through to handset delivery. We chose to partner with Tanla Mobile because of their experience in delivering mobile content, and our preference to have one partner for both bespoke development and mobile billing."
The Buzz platform is a fully-featured mobile narrowcasting engine. The platform uses groundbreaking technology which allows the seamless integration of audio and video segments in an almost limitless number of combinations. By visiting www.buzzmygoat.com, consumers can manipulate and communicate with humorous video clips. The results are highly personalised, compiled by each user and sent to recipients via WAP - mobile delivery and billing technology provided by Tanla Mobile.
"Video messaging services are in their relative infancy but have huge potential to shape the way in which we communicate," adds Gautam Sabharwal, Director, Tanla Mobile. "Outcast TV have given consumers exciting new tools, and their quirky and idiosyncratic approach, combined with our technical expertise, makes BuzzMyGoat an easy, fun and totally original way to get your message across."
"Tanla Mobile's dedicated team supplied a high degree of technical knowledge and in-depth expertise across multiple technologies and operating platforms to ensure a simple and seamless end-user experience," concludes Wickham. "Tanla's development expertise and focus on cost control made it the perfect partner for this ambitious service."
BuzzMyGoat.com launches at the Mobile World Congress 2008.
About Tanla Mobile
Tanla Mobile is a global provider of mobile commerce, mobile marketing, mobile entertainment and mobile internet solutions to the Telecommunications, Media and Digital Content industries. Tanla specialises in developing customised mobile applications, platforms and services for organisations who want to create a mobile strategy or channel.
Tanla Mobile has direct revenue-sharing partnerships and connectivity with global mobile operators and operates services across Europe, North America, Africa, the Middle East and Asia. The company provides interactive platforms, 3G video calling, interactive TV, campaign management, content management, mobile payments and global messaging services, enabling brands to launch end-to-end commercial mobile services.
Tanla Mobile is a wholly-owned subsidiary of Tanla Solutions Ltd, a company listed on the Bombay and National Stock Exchanges in India. For further information visit www.tanlamobile.com
About Outcast TV
Outcast TV was founded in October 2005 by award winning television producer Justin Wickham to pioneer the convergence of television and communication technology. Outcast's goal is to drive new content and services to a global mobile audience by developing innovative production techniques and technologies.
Through 2006/7 Outcast TV designed and built Buzz - the first fully featured mobile narrowcasting platform. Outcast TV's talented team of film makers, writers and programmers harness this technology for consumer applications like BuzzMyGoat in addition to white-label mobile marketing platforms for a wide range of brands from diverse industries. For further information, please visit www.outcast.tv and www.buzzmygoat.com.
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