Monday, February 4, 2008

magneticNorth Invited to Exhibit 'Cinema Redux' at the Museum of Modern Art, New York

Brendan Dawes, creative director of UK based interactive design house magneticNorth (or mN to its friends) has been invited by the Museum of Modern Art in NYC to showcase Cinema Redux - a project he created that explores the idea of distilling a whole film down to one single image - at its much anticipated Design and the Elastic Mind exhibition which opens in February 2008.
The exhibition, which opens to the general public from 24th February until 12th May, is a survey of the latest developments in the field of design focusing on designers' ability to grasp momentous changes in technology, science and social mores - changes that will demand or reflect major adjustments in human behaviour - and then convert them into objects and systems that people understand and use.

For Cinema Redux, Brendan created a piece of software that samples a movie every second and generates a small image of the frame at that moment in time. It does this for the entire film, with each row representing one minute of film time. The end result is a kind of unique fingerprint for that film - a sort of "movie DNA" showing the colour hues as well as the rhythm of the editing process.
Visitors to Design and the Elastic Mind will be able to view a giant 18ft version of Vertigo - the 1958 psychological thriller directed by Alfred Hitchcock.
Commenting on the project, Brendan said; 'I created Redux so people can demonstrate their passion of a whole film - not just a single frame or moment - through a visual representation. It's made from a' digital' machine process but for an 'analogue' human world.'

Exhibition details:i
Design and the Elastic Mind runs from 24th February to 12th May 2008 at MoMA 11 West 53 Street, New York, NY 10019-5497
Times, prices and other information can be found at http://www.moma.org

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