Leo Burnett’s specialist design cell, which was set up six months ago, already has some big names in its kitty, including Coca-Cola, Heinz and Reliance. The cell, which operates under the Leo Burnett name, has strengthened the agency’s presence in the design and branding space. The design team comprises five designers led by Sachin Bavkar, who was recently appointed as Executive Creative Director.
The specialist cell primarily focuses on design, identity, branding, brand communication, packaging, retail and environmental solutions.
Commenting on the cell’s progress, K V Sridhar, National Creative Director, Leo Burnett, said, “Our foray into the designing and branding space has been fruitful. We have a dedicated team for this, which is responsible for all the operations – right from the early stages of acquiring a business to its execution. The outfit is self-financing in nature and is set for a bright future.”
Stressing on the importance of independent design outfits in today’s age, Bavkar said, “There has been an exponential growth in disposable incomes and as a natural response, retail is fast becoming a key growth industry. The consumer has more choices today than ever before, and this has give rise to the need for effective branding that reaches out and connects with people’s hearts and minds. As a natural response to this need, we formed this design cell to enable globally competitive Indian companies build and fortify their brands with specialised and customised solutions.”
Bavkar, who has 17 years of mainstream advertising experience, has rejoined Leo Burnett from Fitch, a renowned retail design firm. He had earlier worked with agencies like O&M, Enterprise and Lowe.
© exchange4media 2008
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