The capital is gearing up for India's largest consumer exhibition on mobile phones and accessories - Mobile Asia 2008 - to be held at Pragati Maidan from Feb 29 to March 3.
Organised by the Indian Cellular Association (ICA), the four-day exhibition will also highlight the latest technological developments in the Indian mobile market with several domestic as well as global companies showcasing a slew of their latest products and offering.
Some of the leading mobile handset manufacturers and service providers that will participate include Airtel, Vodafone, LG, Motorola, Nokia, Samsung, i-mate, Intex, Leuci, SanDisk, Scratchgard, Sony Ericsson, Tata Teleservices, World Phone and World Space Radio.
The main highlights on the anvil are global launches by handset companies and business-to-business interactions between industry players.
"Mobile Asia is by far India's biggest consumer mobile event attracting over 300,000 visitors over the four days. It is truly reflective of India's position as the fastest growing mobile telecom market in the world," said Lloyd Mathias, chairman of Mobile Asia.
"This year, Mobile Asia will focus on GenNext to ensure consumers see the latest in mobiles - the world's largest convergent device. The mobile handsets of today blend the ease of use and mass appeal of the telephone, with the computing power of the PC and the networking power of the Internet."
India is the world's fastest growing mobile phone market with lowest call tariffs of below 2 US cents.
The country added a whopping 8.77 million new mobile phone subscribers last month with the total number of telephone subscribers reaching 242.40 million, according to the Telecom Regulatory Authority of India (TRAI).
India has set a target of 500 million telecom users and 20 million broadband subscribers by 2010.
Indo-Asian News Service