Tuesday, January 22, 2008

Scrapblog Announces 2007's Biggest Online Scrapbooking Trends

After having more than one million pages created in its first nine months, Scrapblog shares 2007's biggest and most surprising developments
Scrapblog, Inc., the first web-based service for creating and sharing multimedia scrapbooks online, has released a report highlighting the largest and most interesting themes and trends in online scrapbooking in 2007. Launched in April 2007 and hosting more than one million online scrapbook pages, Scrapblog has identified several large, interesting trends of the past year. Scrapblog's milestones and industry findings include:

Company milestones:
-- 1.2 million Scrapblog pages created in company's first 9 months
(4/2/2007 through 12/31/2007)
-- 50% of total pages were created in Q4 alone (Oct-Dec)
-- A 400% increase in page views in Q4 (Oct-Dec)

Industry trends:
-- 4 out of 5 online scrapbookers are women
-- 81% of online scrapbookers use photo-sites such as Photobucket, Flickr,
Facebook, Webshots, SmugMug, Picasa, etc.
-- The two most surprising Scrapblog topics: 1) Military moms and wives
using Scrapblog to share memories with loved ones overseas and 2)
Scrapbloggers using the service to preserve and share memorable moments
in Second Life and other virtual worlds.
-- The two most unusual and unexpected trends: 1) Scrapblogs being used as
electronic greeting cards and 2) to showcase favorite outfits or make
fashion wish lists.

"I was delighted by the trends in online scrapbooking," said Rebecca Saylor, recently appointed Scrapbook Community Manager at Scrapblog. "As many of our members, I joined Scrapblog because it combines my passion for crafting and sharing online. I see Scrapblog as a complement to my other scrapbooking and crafting activities. It just happens to be a more social way to preserve my memories. This trend report shows that Scrapblog removes the barriers for free, limitless creative expression online. We look forward to watching these trends grow and seeing what else Scrapbloggers have up their sleeves in 2008."
Since Scrapblog's launch in April 2007, the company has attracted significant distribution partnerships including March of Dimes' Every Baby has a Story, ABC's Ugly Betty and ABC Family's 25 Days of Christmas. The company expects to launch several additional partnerships around travel, weddings and parenting memories over the next few months.

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