Thursday, January 31, 2008 Presents ?Public ka Vitt Mantri?-- looks like another reality junk, India's fastest growing social networking website and Zee News along with Zee Business come together to provide an opportunity to Indians to blog about their dream budget. 5 ibibo users with best answers and blogs will get a once in a life time opportunity to present their budget on Zee News & Zee Business to India's former finance minister Yashwant Sinha!
The reality show, called "Public Ka Vitt Mantri", featuring the chosen bloggers will be shot over 10 episodes and the same will be aired on Zee Business and Zee News at Prime Time, starting from 11th February, 2008. The finalist will be chosen by both, Mr. Yashwant Sinha and the public and will be the "Public ka Vitt Mantri". The same will be announced on February 22nd. The winner will get the chance to appear on Zee Business on the day the budget is presented in Parliament.

Applicants can log on, and blog and answer key questions asked by senior financial experts and journalists from Zee Business. Zee News and Zee Business will select 5 candidates on the basis of their blogs and answers and the selected candidates will be informed by Zee Business and Zee News.
Speaking on this initiative, Ashish Kashyap, CEO of said : ", is a platform that empowers and enables users to express themselves and connect with each other. Keeping the forthcoming Union Budget in mind, we are giving Indians a unique opportunity to present their vision of the budget to the people of India."
Samir Ahulawalia, Editor, Zee Business commented"The budget impacts the people in more ways than one. It can bring about a major change in his standard of living. We felt that since the budget is about people, we must give people an opportunity to present their budget. This is a first ever such programme on Indian Television"
Ashish Kashyap further added, ", and Zee Business along with Zee News have come together to provide a platform for the first time in the News genre for "aam admi" to voice their opinion on the budget and become a Vitt Mantri of the masses. The budget impacts our lives across the board. This is just one of our innovative attempts to get recognition for our users."

About ibibo:'s mission is to "To empower Indians to create, share and discover people and information."
This is best described by's baseline "I Build, I Bond", which is a paradigm of the next wave of internet and a shift of power in the hands of the consumer. Users on ibibo are empowered to create, collaborate and thereby connect with each other.

The core proposition of is to enable you express yourselves and find and discover new people across India. The company defines the product as "a local social utility that enables you to discover new people".

There are numerous 'local social utilities' that are available on ibibo, that drive creation, collaboration and hence discovery of new people., has been able to craft these social utilities into the social graph, thereby providing virality to the applications.

It is this combination of local utilities and discovery of new people that creates the core differentiation for has One Million registered users from India. The business launched its products in January 2007

Principal investors of,, om is backed by multi media conglomerate, Naspers, which has principal operations in electronic media (including pay-television, internet and instant-messaging, subscriber platforms and provision of related technologies) and print media (including publishing, distribution and printing of magazines, newspapers and books, and the provision of private education services). Naspers is headquartered at Cape Town, South Africa, with operations located in Sub-Saharan Africa, Greece, Cyprus, the Netherlands, the United States, Thailand, China, Russia, Poland, Brazil and India. Naspers other internet businesses include Tencent and Tencent operates the brand QQ in China. QQ is a dominant Instant Messaging and Portal player with more than 80% market share in the country. is ranked as the number one email service for Russian speaking users.

About Zee News Ltd: Zee News Ltd is one of India's leading media and entertainment companies. It touches the lives of millions of Indians through the clutches of News and regional entertainment channel. Our mission is to "Inform, Entertain, Empower". The specific channels operated by Zee News Ltd are Zee News, Zee Business, Zee Marathi, Zee Bangla, Zee Punjabi, Zee Gujarati, Zee 24 Taas, Zee Kannada, Zee Telugu and 24 Ghanta-24. Zee News Ltd also supplies content to the international broadcasting business of Zee in USA, Europe, Africa, Middle East and Asia Pacific. Zee News created history in 1999 by becoming the 24 hour Hindi current affair and news channel in the country. The Zee Business channel was launched in November 2004 and is already rated as No1 Hindi Business News Channel. Besides updates, there is lot to watch out for information related to stock market, investments, mutual funds, corporate world, real estate, travel and leisure. It has been awarded the best Hindi business channel in the past.

Details of the Format of the Show and Application Procedure
The process is simple-

Apply Procedure

Round 1

-- Log onto,.

-- Register on, click on "Public ka Vitt Mantri" and answer key questions asked by senior financial experts and journalists, Naveen Soni, Mehir Bhatt, Geetu Moza and Chetan Sharma from Zee TV.

Appearance on TV
Round 2

Five participants will be selected.
-- All participants will present their views on the budget to the former finance minister of India, Mr. Yashwant Sinha.
-- He will analyze the participant on their financial acumen and the viewers will vote for the participant of their choice. The voting lines will be open for 24 hrs after the show and the public can sms ibibo followed by the candidate's code to 57575 or by voting on,.

Final Round
Round 3

-- Based on the public voting and Mr Yashwant Sinha's points, the winner will be announced a day before the budget and the winner will become the "Public ka Vitt Mantri."

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